SynTestC5i
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About
Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets.
Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch.
Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.
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About
SynTest is a cloud-based automated “Test and Learn” platform that helps organizations design, launch, and analyze in-market tests for marketing, advertising, and broader business strategies with speed, scale, and rigor. It enables users to build and execute experiments such as geo-tests for advertising effectiveness, new product tests, in-store pricing and promotion tests, and creative audience evaluations using guided, no-code workflows that go from data to decisions quickly. It applies the Nobel-recognized Synthetic Control methodology, which is designed to cope with noisy real-world test environments where ideal control groups are hard to find, and traditional methods are limited, allowing more accurate measurement of impact and performance even with imperfect data. SynTest’s automated approach accelerates test setup and execution, integrates real-world signals into experiment design, and delivers actionable insights to inform marketing and business decisions.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products
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Audience
Marketing, analytics, and business strategy teams needing a tool to run reliable in-market tests to measure campaign and business initiative effectiveness quickly and at scale
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Support
Phone Support
Not Supported
24/7 Live Support
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Online
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Support
Phone Support
Supported
24/7 Live Support
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Online
Supported
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
$59/test
Free Version
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Free Trial
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Pricing
No information available.
Free Version
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Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
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Live Online
Not Supported
In Person
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationHighlight
Founded: 2020
United States
www.letshighlight.com
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Company InformationC5i
Founded: 2001
United States
www.c5i.ai/syntest/
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Integrations
No info available.
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Integrations
No info available.
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