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About

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.

About

SynTest is a cloud-based automated “Test and Learn” platform that helps organizations design, launch, and analyze in-market tests for marketing, advertising, and broader business strategies with speed, scale, and rigor. It enables users to build and execute experiments such as geo-tests for advertising effectiveness, new product tests, in-store pricing and promotion tests, and creative audience evaluations using guided, no-code workflows that go from data to decisions quickly. It applies the Nobel-recognized Synthetic Control methodology, which is designed to cope with noisy real-world test environments where ideal control groups are hard to find, and traditional methods are limited, allowing more accurate measurement of impact and performance even with imperfect data. SynTest’s automated approach accelerates test setup and execution, integrates real-world signals into experiment design, and delivers actionable insights to inform marketing and business decisions.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products

Audience

Marketing, analytics, and business strategy teams needing a tool to run reliable in-market tests to measure campaign and business initiative effectiveness quickly and at scale

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$59/test
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Highlight
Founded: 2020
United States
www.letshighlight.com

Company Information

C5i
Founded: 2001
United States
www.c5i.ai/syntest/

Alternatives

Alternatives

Categories

Market Research Supported

Categories

Integrations

No info available.

Integrations

No info available.
Claim Highlight and update features and information
Claim Highlight and update features and information
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Claim SynTest and update features and information