Highlight vs. SynTest Comparison


Highlight	SynTest C5i	+	+
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		Related Products BrandMap® 10 The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response. Visit Website GWI Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names. 169 Ratings Visit Website SurveySparrow Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences. 3,002 Ratings Visit Website MuukTest Are bugs slipping through your QA process and frustrating your customers? Catching issues early shouldn’t mean overwhelming your team with time-consuming tests. With MuukTest’s AI-driven platform, growing engineering teams reach 95% end-to-end test coverage in just 3 months, delivering quality at speed. By leveraging AI, our QA experts rapidly design, manage, and maintain comprehensive E2E tests for web, mobile, and API applications on the MuukTest platform. Within 8 weeks, we deliver full regression coverage, followed by exploratory and negative testing to uncover hidden bugs and expand test scenarios. We also proactively identify and address flaky tests and false results to ensure the reliability of your tests. Testing early and often allows you to detect bugs in the early stages of your development lifecycle, reducing the burden of technical debt down the line. 34 Ratings Visit Website AI Video Cut AI Video Cut is a free tool that transforms lengthy videos into engaging short clips suitable for platforms like YouTube Shorts, TikTok, and social media ads. Leveraging AI-driven prompts, it offers ready-to-use templates and customizable options to create captivating trailers, product highlights, and instructional content. Features include smart cropping with face detection, various caption styles, and support for multiple languages, ensuring content is optimized for diverse audiences. Users can export videos in different aspect ratios and lengths to suit various platforms and audience preferences. AI Video Cut caters to content creators, digital marketers, social media managers, e-commerce businesses, event planners, and podcasters aiming to enhance their video content efficiently. 1 Rating Visit Website ChatD&B ChatD&B by Dun & Bradstreet is an AI-powered conversational platform that helps you quickly access, analyze, and act on company data through a simple chat interface. Users can obtain firmographics, financial details, risk indicators, and other insights by typing natural language queries, saving time and improving decision-making accuracy. The platform leverages Dun & Bradstreet’s Data Cloud to provide real-time, up-to-date company information. It also tracks data sources and allows users to reference previous queries for compliance and verification. ChatD&B supports customer service by answering questions about Dun & Bradstreet’s products and services. Overall, it streamlines business research and boosts productivity through an intuitive, conversational experience. Visit Website Jotform Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights. 7,813 Ratings Visit Website TrueLoyal TrueLoyal is an AI-powered loyalty platform built for multi-channel consumer brands that want to increase retention and lifetime value. It helps businesses design, launch, and optimize loyalty programs that connect seamlessly across online, offline, and distributor channels. With features like receipt scanning, gamification, predictive consumer insights, and personalized engagement, it ensures brands can build long-term customer advocacy. TrueLoyal integrates with existing systems through pre-built connectors and an open API, making it easy to connect with eCommerce, POS, and marketing platforms. Brands across industries such as automotive, beauty, food, and retail have reported dramatic increases in customer retention and repeat revenue. Backed by proven case studies, TrueLoyal positions itself as the central hub for customer retention strategies. 241 Ratings Visit Website Screencapt With Screencapt, you can record the entire screen, a selected area, or a specific window. This flexibility makes Screencapt the perfect screen recorder for any type of application. Thanks to the integrated audio recording, you can additionally integrate your commentary or system sounds directly into the screen recording, which is especially helpful when creating explanatory videos or presentations. A special highlight of Screencapt is the ability to include a webcam window in the recording. This way, you can show your reactions and comments live in the video, making your screen recordings even more personal and professional. Screencapt also offers advanced options for recording the cursor. You can hide the cursor if needed or add special cursor effects to highlight certain actions. This is particularly useful for software demonstrations and tutorials where a clear view of the cursor is essential. 120 Ratings Visit Website qTest For faster, safer software releases, you need centralized management and visibility into software testing activities from idea to production. Tricentis qTest helps unify, manage, and rapidly scale testing across the enterprise, so teams can collaborate to ship faster with less risk. Robust testing encompasses a range of testing tools, teams, and test types. Tricentis qTest unites them all, so teams can release more confidently, reduce risk, and identify opportunities to move faster – together. Automate more testing, increase release velocity, and bring teams closer throughout the software development lifecycle. Keep QA and development in sync with native DevOps tool integrations, including Jira, Jenkins, and GitHub. Trace tests and defects back to requirements and development with a complete audit trail and align teams with full-cycle, cross-project reporting. Visit Website
About Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.	About SynTest is a cloud-based automated “Test and Learn” platform that helps organizations design, launch, and analyze in-market tests for marketing, advertising, and broader business strategies with speed, scale, and rigor. It enables users to build and execute experiments such as geo-tests for advertising effectiveness, new product tests, in-store pricing and promotion tests, and creative audience evaluations using guided, no-code workflows that go from data to decisions quickly. It applies the Nobel-recognized Synthetic Control methodology, which is designed to cope with noisy real-world test environments where ideal control groups are hard to find, and traditional methods are limited, allowing more accurate measurement of impact and performance even with imperfect data. SynTest’s automated approach accelerates test setup and execution, integrates real-world signals into experiment design, and delivers actionable insights to inform marketing and business decisions.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products	Audience Marketing, analytics, and business strategy teams needing a tool to run reliable in-market tests to measure campaign and business initiative effectiveness quickly and at scale
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $59/test Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Highlight Founded: 2020 United States www.letshighlight.com	Company Information C5i Founded: 2001 United States www.c5i.ai/syntest/
Alternatives Great Question	Alternatives SyntheticIQ
Discuss.io	Snowglobe
PickFu	Deepsona
Fastuna	Uxia
Synetiq View All	Ditto View All
Categories Market Research	Categories Synthetic User Tools

Integrations No info available.	Integrations No info available.
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