Related Products
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About
Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets.
Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch.
Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.
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About
ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time.
ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share.
Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products
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Audience
B2C marketers looking for AI-powered Brand Management to generate brand strategies, test creative assets and monitor brand performance.
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Not Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$59/test
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$2000 per month
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Company InformationHighlight
Founded: 2020
United States
www.letshighlight.com
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Company InformationProQuo AI
Founded: 2019
United Kingdom
proquoai.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Market Research Features
Benchmarking
Supported
Compensation Management
Not Supported
Data Management
Supported
Email / Online
Not Supported
Face-to-Face
Not Supported
Panel Management
Supported
Paper-Based
Not Supported
Phone-Based
Not Supported
Sample Management
Supported
Statistical Analysis
Supported
Survey Management
Supported
Brand Management Features
Approval Process Control
Not Supported
Artwork Management
Not Supported
Asset Management
Supported
Change Management
Not Supported
Fulfillment Distribution
Not Supported
Project Management
Not Supported
Marketing Analytics Features
A/B Testing
Supported
Campaign Management
Supported
Channel Attribution
Not Supported
Customer Journey Mapping
Not Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Social Media Metrics
Not Supported
Website Analytics
Not Supported
Predictive Analytics Features
AI / Machine Learning
Supported
Benchmarking
Supported
Data Blending
Supported
Data Mining
Not Supported
Demand Forecasting
Not Supported
For Education
Not Supported
For Healthcare
Not Supported
Modeling & Simulation
Not Supported
Sentiment Analysis
Supported
Survey Features
Custom Survey URLs
Not Supported
Data Analysis Tools
Supported
Email Marketing
Not Supported
Mobile Survey
Supported
Offline Response Collection
Not Supported
Paper Survey
Not Supported
Question Branching
Not Supported
Question Library
Not Supported
Site Intercept Survey
Not Supported
Skip Logic
Not Supported
Supports Audio / Images / Video
Not Supported
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Integrations
No info available.
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Integrations
No info available.
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