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About

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.

About

ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products

Audience

B2C marketers looking for AI-powered Brand Management to generate brand strategies, test creative assets and monitor brand performance.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$59/test
Free Version
Free Trial

Pricing

$2000 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Highlight
Founded: 2020
United States
www.letshighlight.com

Company Information

ProQuo AI
Founded: 2019
United Kingdom
proquoai.com

Alternatives

Alternatives

Brandmaven

Brandmaven

Brandmaven, Inc.

Categories

Categories

Market Research Features

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Brand Management Features

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Predictive Analytics Features

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Survey Features

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Integrations

No info available.

Integrations

No info available.
Claim Highlight and update features and information
Claim Highlight and update features and information
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Claim ProQuo AI and update features and information