Related Products
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About
Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets.
Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch.
Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.
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About
PopResearch is a fully automated DIY research platform designed with advertisers' needs in mind. By placing control of the research in the hands of the product, brand and ad development teams, PopResearch allows you to save time, money and deliver more useful results. PopResearch is designed to conduct concept testing, copy testing, brand and advertising tracking, and custom research projects in a tenth of the time and a tenth of the cost. PopResearch utilizes the latest in AI, machine learning, and meta data to ensure your research is of the highest quality, optimally relevant to you and your target audience, and to help you mine data insights. Choose your audience from thousands of attitudinal, demographic and behavioral traits. Create a custom survey specific to your brand, your advertising, your objectives. Design the format of your results to download, print and share. PopResearch lets you tailor your target audience, your survey, and your stimulus to match your objectives.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products
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Audience
Advertisers who need a fully automated DIY research platform to ensure quality, an optimal audience and to mine data insights
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Support
Phone Support
Not Supported
24/7 Live Support
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Online
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
$59/test
Free Version
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Free Trial
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Pricing
No information available.
Free Version
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Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
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Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationHighlight
Founded: 2020
United States
www.letshighlight.com
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Company InformationPopResearch
Founded: 2015
United States
www.popresearch.com
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Integrations
No info available.
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Integrations
No info available.
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