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About

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.

About

PopResearch is a fully automated DIY research platform designed with advertisers'​ needs in mind. By placing control of the research in the hands of the product, brand and ad development teams, PopResearch allows you to save time, money and deliver more useful results. PopResearch is designed to conduct concept testing, copy testing, brand and advertising tracking, and custom research projects in a tenth of the time and a tenth of the cost. PopResearch utilizes the latest in AI, machine learning, and meta data to ensure your research is of the highest quality, optimally relevant to you and your target audience, and to help you mine data insights. Choose your audience from thousands of attitudinal, demographic and behavioral traits. Create a custom survey specific to your brand, your advertising, your objectives. Design the format of your results to download, print and share. PopResearch lets you tailor your target audience, your survey, and your stimulus to match your objectives.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products

Audience

Advertisers who need a fully automated DIY research platform to ensure quality, an optimal audience and to mine data insights

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$59/test
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Highlight
Founded: 2020
United States
www.letshighlight.com

Company Information

PopResearch
Founded: 2015
United States
www.popresearch.com

Alternatives

Alternatives

Categories

Market Research Supported

Categories

Market Research Supported

Integrations

No info available.

Integrations

No info available.
Claim Highlight and update features and information
Claim Highlight and update features and information
Claim PopResearch and update features and information
Claim PopResearch and update features and information