Minds

Minds

Minds AI Labs, Inc.
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About

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.

About

Minds is a synthetic market research platform for testing concepts, messages, brands, products, and strategic hypotheses with configurable AI-powered customer panels. Teams can define audiences, generate structured study plans, review them before execution, run qualitative and quantitative research, compare segments, and export evidence for analysis. Minds supports multilingual research, reusable audiences, shared workspaces, secure API access, and a public Model Context Protocol (MCP) server for agent workflows. It is designed for market researchers, insights teams, product teams, brand strategists, agencies, and founders who need fast directional evidence while keeping consequential decisions reviewable and validating high-stakes findings with human research.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products

Audience

Market research and consumer insights teams, brand and product teams, innovation teams, agencies, consultants, and founders conducting concept, message, audience, and strategy research.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$59/test
Free Version Not Supported
Free Trial Not Supported

Pricing

$0/month, paid from $39/month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Highlight
Founded: 2020
United States
www.letshighlight.com

Company Information

Minds AI Labs, Inc.
Founded: 2025
United States
getminds.ai

Alternatives

Alternatives

Categories

Market Research Supported

Categories

Integrations

No info available.

Integrations

No info available.
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