MindsMinds AI Labs, Inc.
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Related Products
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About
Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets.
Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch.
Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.
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About
Minds is a synthetic market research platform for testing concepts, messages, brands, products, and strategic hypotheses with configurable AI-powered customer panels. Teams can define audiences, generate structured study plans, review them before execution, run qualitative and quantitative research, compare segments, and export evidence for analysis. Minds supports multilingual research, reusable audiences, shared workspaces, secure API access, and a public Model Context Protocol (MCP) server for agent workflows. It is designed for market researchers, insights teams, product teams, brand strategists, agencies, and founders who need fast directional evidence while keeping consequential decisions reviewable and validating high-stakes findings with human research.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products
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Audience
Market research and consumer insights teams, brand and product teams, innovation teams, agencies, consultants, and founders conducting concept, message, audience, and strategy research.
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Not Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
$59/test
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$0/month, paid from $39/month
Free Version
Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationHighlight
Founded: 2020
United States
www.letshighlight.com
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Company InformationMinds AI Labs, Inc.
Founded: 2025
United States
getminds.ai
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Integrations
No info available.
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Integrations
No info available.
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