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About

Content Marketing Platform (formerly Contentools). Centralize and automate every aspect of your content operation: from strategy mapping and editorial line selection, to the creation, distribution and analysis of your results. Specially made for: Content Teams: producing various formats of content and going through multiples steps of approval and reiterations. Social Media Teams: distribution on facebook, twitter, linkedin, instagram and other social medias. SEO Teams: responsible for keeping track of organic results, keyword performance, SERPs improvements, analytics data. Agencies: managing content production and distribution for multiple customers at once. Communication Teams: internal communications, releases, memos, corporative governance and more. Map our persona description, buyers stage, keywords, tags, tone of voice and connect those with your content. Suggest and receive suggestions of content ideas, approve it and schedule the starting date of the production.

About

Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies that need a content marketing platform

Audience

Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$199 per month
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory.

Cons

  • Can't think of anything really. It did what we asked it to do, and then some.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

GrowthHackers
Founded: 2003
United States
growthhackers.com/workflow

Company Information

PathFactory
Founded: 2012
Canada
www.PathFactory.com

Alternatives

Alternatives

Uberflip

Uberflip

PathFactory
Visionayr

Visionayr

Selling Simplified

Categories

Categories

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Supported
Categorization / Grouping Not Supported
Conversion Tracking Not Supported
Distribution Management Supported
Editorial Calendar Supported
Multi-Channel Publishing Supported
Publish Scheduling Supported
SEO Management Supported
Social Media Management Supported
Video Management Not Supported

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Not Supported
Categorization / Grouping Supported
Conversion Tracking Supported
Distribution Management Supported
Editorial Calendar Not Supported
Multi-Channel Publishing Supported
Publish Scheduling Not Supported
SEO Management Not Supported
Social Media Management Not Supported
Video Management Not Supported

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Not Supported
Target Account Identification Not Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Not Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Not Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Not Supported
Lead Capture Supported
Lead Database Integration Not Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Not Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Visitor Identification Supported

Integrations

6sense Not Supported
Allego Not Supported
Aprimo Not Supported
Asana Supported
Campaign Monitor Supported
Constant Contact Lead Gen & CRM Supported
Dropbox Supported
Google Calendar Supported
Google Drive Supported
HubSpot CRM Supported
Instagram Supported
Intercom Supported
LinkedIn Supported
Mailchimp Supported
Salesforce Supported
Terminus Not Supported
Trello Supported
Webflow Supported
Zapier Supported

Integrations

6sense Supported
Allego Supported
Aprimo Supported
Asana Not Supported
Campaign Monitor Not Supported
Constant Contact Lead Gen & CRM Not Supported
Dropbox Not Supported
Google Calendar Not Supported
Google Drive Not Supported
HubSpot CRM Not Supported
Instagram Not Supported
Intercom Not Supported
LinkedIn Not Supported
Mailchimp Not Supported
Salesforce Not Supported
Terminus Supported
Trello Not Supported
Webflow Not Supported
Zapier Not Supported
Claim GrowthHackers Workflow and update features and information
Claim GrowthHackers Workflow and update features and information
Claim PathFactory and update features and information
Claim PathFactory and update features and information