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About

A radically new way to personalize marketing. Gain a multiplier on your sales and marketing performance by targeting the right companies, through the right channels, with the right message. At scale. From identifying your ideal buyers to knowing their potential spending, Growth Intelligence empowers personalization at scale. Identify every company that’s a good fit for your product or service. Segment them by their likelihood to buy, from high to low. and see your conversion rates increase by up to 5x. Know the lifetime value of every potential customer before you spend even one marketing dollar to acquire them. Select the most optimal sales and marketing channels based on predicted spend to maximize return on investment and boost your deal size. Personalization is not nice to have, it is expected by B2B buyers. Create personalized buyer experiences that delight your customers by using bespoke typologies derived from your best customers and billions of external data points.

About

Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations seeking a solution to improve their sales and marketing performance while targeting the right companies

Audience

Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory.

Cons

  • Can't think of anything really. It did what we asked it to do, and then some.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Growth Intelligence
Founded: 2011
United Kingdom
growthintelligence.com/product-overview/

Company Information

PathFactory
Founded: 2012
Canada
www.PathFactory.com

Alternatives

Alternatives

Uberflip

Uberflip

PathFactory
Visionayr

Visionayr

Selling Simplified

Categories

Categories

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Generation Features

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Integrations

6sense
Adobe Marketo Engage
Adobe Real-Time CDP
Allego
Aprimo
Facebook
LinkedIn
PayPal
Terminus
Vidyard
X (Twitter)

Integrations

6sense
Adobe Marketo Engage
Adobe Real-Time CDP
Allego
Aprimo
Facebook
LinkedIn
PayPal
Terminus
Vidyard
X (Twitter)
Claim Growth Intelligence and update features and information
Claim Growth Intelligence and update features and information
Claim PathFactory and update features and information
Claim PathFactory and update features and information