TrueTargeting

TrueTargeting

Infillion
+
+

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About

Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why. Billions of daily location signals from mobile devices. The largest events database gives context to millions of places and POIs. Consumer visits built on 100% deterministic location data. Verified and cleansed location datasets via APIs or batch delivery options. Real-world consumer insights for foot traffic, attribution, and competitive analytics. Location-based audiences to drive data-driven advertising campaigns. We want to help companies meet their biggest business challenges head-on with quality location data. To do this, brands and advertisers need context to understand why consumers go where they do. The local events and activities we choose to engage in delivering that context, providing insight into our lifestyles, interests and affinities.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Organizations and companies in need of a solution to analyze evacuation behavior with location analytics

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Gravy Analytics
United States
gravyanalytics.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

Ariadne

Ariadne

Ariadne Maps
PlaceIQ

PlaceIQ

Precisely

Categories

Categories

Advertising Supported

Integrations

LiveRamp Supported
Adobe Advertising Cloud Supported
Amazon Web Services (AWS) Supported
DoubleVerify Not Supported
Experian Connect Not Supported
Infillion XGraph Not Supported
Lotame Supported
Oracle BlueKai Not Supported
Oracle Cloud Infrastructure Supported
Semasio Not Supported
The Trade Desk Supported
TransUnion Digital Business Profile Not Supported
TransUnion TruVision Not Supported

Integrations

LiveRamp Supported
Adobe Advertising Cloud Not Supported
Amazon Web Services (AWS) Not Supported
DoubleVerify Supported
Experian Connect Supported
Infillion XGraph Supported
Lotame Not Supported
Oracle BlueKai Supported
Oracle Cloud Infrastructure Not Supported
Semasio Supported
The Trade Desk Not Supported
TransUnion Digital Business Profile Supported
TransUnion TruVision Supported
Claim Gravy Analytics and update features and information
Claim Gravy Analytics and update features and information
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