TrueTargeting

TrueTargeting

Infillion
+
+

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About

Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why. Billions of daily location signals from mobile devices. The largest events database gives context to millions of places and POIs. Consumer visits built on 100% deterministic location data. Verified and cleansed location datasets via APIs or batch delivery options. Real-world consumer insights for foot traffic, attribution, and competitive analytics. Location-based audiences to drive data-driven advertising campaigns. We want to help companies meet their biggest business challenges head-on with quality location data. To do this, brands and advertisers need context to understand why consumers go where they do. The local events and activities we choose to engage in delivering that context, providing insight into our lifestyles, interests and affinities.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations and companies in need of a solution to analyze evacuation behavior with location analytics

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Gravy Analytics
United States
gravyanalytics.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

Ariadne

Ariadne

Ariadne Maps
PlaceIQ

PlaceIQ

Precisely

Categories

Categories

Integrations

LiveRamp
Adobe Advertising Cloud
Amazon Web Services (AWS)
DoubleVerify
Experian Connect
Infillion XGraph
Lotame
Oracle BlueKai
Oracle Cloud Infrastructure
Semasio
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruVision

Integrations

LiveRamp
Adobe Advertising Cloud
Amazon Web Services (AWS)
DoubleVerify
Experian Connect
Infillion XGraph
Lotame
Oracle BlueKai
Oracle Cloud Infrastructure
Semasio
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruVision
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