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About

Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.

About

adCasa is an AI Marketing OS built for performance agencies and scaling brands. Developers have unified environments to live and work in; marketers just have a mess of CSVs and fragmented tools. adCasa replaces the chaos, providing a secure, infinite visual workspace. Instead of basic chatbots that forget context, our OS gives you a persistent canvas where humans dictate the strategy, and the machine handles the execution and the math. Connect Google Ads, Meta, and your CRM to build no-code automated workflows. Stop relying on biased platform tracking—our causal inference engine calculates true incremental ROAS so you know what actually drives net revenue. Generate custom dashboards in plain English and design ad creatives natively. We eliminated rigid feature paywalls; with our transparent, usage-based compute model, you get full access to the OS and only pay for the exact power you consume.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI

Audience

Performance marketing agencies, media buyers, and scaling e-commerce brands.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version
Free Trial

Pricing

$0/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Google
Founded: 1998
United States
developers.google.com/meridian

Company Information

adCasa
Founded: 2024
United Kingdom
adcasa.io

Alternatives

Robyn

Robyn

Meta

Alternatives

CloudCasa

CloudCasa

CloudCasa by Catalogic

Categories

Categories

Integrations

Google Ads
Facebook Ads
Google Analytics
Google Display & Video 360
Google Docs
Google Drive
Google Search Console
Google Sheets
Google Slides
HubSpot Marketing Hub
Instagram Ads
LinkedIn Ads
Pipedrive
Salesforce
Slack
Telegram

Integrations

Google Ads
Facebook Ads
Google Analytics
Google Display & Video 360
Google Docs
Google Drive
Google Search Console
Google Sheets
Google Slides
HubSpot Marketing Hub
Instagram Ads
LinkedIn Ads
Pipedrive
Salesforce
Slack
Telegram
Claim Google Meridian and update features and information
Claim Google Meridian and update features and information
Claim adCasa and update features and information
Claim adCasa and update features and information