Google MeridianGoogle
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About
Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.
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About
We provide state-of-the-art multichannel retail and ticketing technology capabilities for the retail, visitor attraction and hospitality sectors. With over 25 years of experience in developing our own proprietary EPOS and retail software solutions, we are the partner of choice to many leading retailers and visitor attraction sites. The flexibility and configurability of the Meridian Retail Platform allows us to create systems tailored to the specific needs of our customers. Meridian Experience is the new integrated, end-to-end retail and customer engagement solution for visitor attraction sites. Manage every aspect of your business, from ticketing and admissions to merchandising, food and loyalty programs. Retail Integration’s Meridian platform will integrate seamlessly with all current systems and provide you with an end-to-end solution, saving you time and money.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI
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Audience
Retailers and businesses searching for a solution to manage their sales, processes and operations
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationGoogle
Founded: 1998
United States
developers.google.com/meridian
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Company InformationRetail Integration
Ireland
www.retail-int.com
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Categories |
Categories |
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Point of Sale Features
Barcode Scanning
Commission Management
Cryptocurrency Support
Customer Account Profiles
Discount Management
eCommerce Integration
Electronic Signature
Gift Card Management
Loyalty Program
Multi-Location
Restaurant POS
Retail POS
Returns Management
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Integrations
Google Ads
Google Display & Video 360
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