Aruba Meridian

Aruba Meridian

Aruba Networks
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About

Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.

About

Meridian is a mobile-app software platform from Aruba, a Hewlett-Packard Enterprise company, that allows public-facing enterprise venues – retailers, hotels, casinos, resorts, airports, hospitals, and convention centers – to create or improve mobile apps that engage visitors on their mobile devices. These venues can leverage Meridian to deliver location-relevant information such as mapping, turn-by-turn directions, venue-specific information, and proximity-based notifications to mobile-app users during their visits. The platform’s cloud-based Meridian Editor is a software-as-a-service (SaaS) content management system (CMS) that houses a location’s Meridian-powered app content. It offers an easy way for venues to create a complete app from scratch with its AppMaker features. Infuse your mobile app with location-based features and vastly improve visitor engagement.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI

Audience

Companies of all sizes wanting a tool to create or improve mobile apps

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

Free
Free Version Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Company Information

Google
Founded: 1998
United States
developers.google.com/meridian

Company Information

Aruba Networks
www.arubanetworks.com

Alternatives

Robyn

Robyn

Meta

Alternatives

MzeroPlatform

MzeroPlatform

Meridian Kiosks

Categories

Categories

Digital Wayfinding Supported
Mobility Supported

Mobility Features

App Management Supported
Barcode Scanning Not Supported
Compliance Management Not Supported
Content Management Not Supported
Data Collection Not Supported
Data Management Supported
File Management Not Supported
Forms Automation Not Supported
Mobile Messaging Supported
Remote Access Not Supported
Remote Systems Monitoring Not Supported

Integrations

Checkmk Not Supported
Eptura Not Supported
Google Ads Supported
Google Display & Video 360 Supported
Modo Not Supported
Switch Automation Not Supported
The CXApp Not Supported

Integrations

Checkmk Supported
Eptura Supported
Google Ads Not Supported
Google Display & Video 360 Not Supported
Modo Supported
Switch Automation Supported
The CXApp Supported
Claim Google Meridian and update features and information
Claim Google Meridian and update features and information
Claim Aruba Meridian and update features and information
Claim Aruba Meridian and update features and information