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About

Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.

About

Meridian is an AI visibility platform designed for enterprise brands and agencies ready to lead in the new era of AI-driven search. Combining visibility and improvement tools, Meridian empowers marketing teams to turn insights into fast, measurable wins. Key Features - Brand Analytics: Track your AI visibility, see where and how AI mentions your brand, and uncover insights to enhance your performance. - Website Insights: Understand how AI sees and crawls your website and product information. - Product Shopping: See how your products are showing up in AI-native shopping experiences, improve their placement, and drive more traffic and sales. - Improvement Actions: With Meridian’s actionable recommendations, quickly resolve problems that impact your AI search visibility, enhancing rankings and driving growth.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI

Audience

Brands and marketing agencies seeking to enhance their visibility, positioning, and product discoverability within AI-driven search and shopping platforms

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

Free
Free Version
Free Trial

Pricing

Custom
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Google
Founded: 1998
United States
developers.google.com/meridian

Company Information

Meridian
Founded: 2025
United States
trymeridian.com

Alternatives

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Peec AI

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Categories

Categories

Integrations

Adswerve
ChatGPT
Claude
Gemini
Google AI Overviews
Google Ads
Google Display & Video 360
Perplexity
Vercel
Webflow

Integrations

Adswerve
ChatGPT
Claude
Gemini
Google AI Overviews
Google Ads
Google Display & Video 360
Perplexity
Vercel
Webflow
Claim Google Meridian and update features and information
Claim Google Meridian and update features and information
Claim Meridian and update features and information
Claim Meridian and update features and information