Google MeridianGoogle
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Related Products
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About
Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.
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About
Meridian is an AI visibility platform designed for enterprise brands and agencies ready to lead in the new era of AI-driven search. Combining visibility and improvement tools, Meridian empowers marketing teams to turn insights into fast, measurable wins.
Key Features
- Brand Analytics: Track your AI visibility, see where and how AI mentions your brand, and uncover insights to enhance your performance.
- Website Insights: Understand how AI sees and crawls your website and product information.
- Product Shopping: See how your products are showing up in AI-native shopping experiences, improve their placement, and drive more traffic and sales.
- Improvement Actions: With Meridian’s actionable recommendations, quickly resolve problems that impact your AI search visibility, enhancing rankings and driving growth.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI
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Audience
Brands and marketing agencies seeking to enhance their visibility, positioning, and product discoverability within AI-driven search and shopping platforms
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
Free
Free Version
Free Trial
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Pricing
Custom
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationGoogle
Founded: 1998
United States
developers.google.com/meridian
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Company InformationMeridian
Founded: 2025
United States
trymeridian.com
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Categories |
Categories |
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Integrations
Adswerve
ChatGPT
Claude
Gemini
Google AI Overviews
Google Ads
Google Display & Video 360
Perplexity
Vercel
Webflow
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Integrations
Adswerve
ChatGPT
Claude
Gemini
Google AI Overviews
Google Ads
Google Display & Video 360
Perplexity
Vercel
Webflow
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