Google Ad Manager vs. Raptive Comparison


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About Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best.	About CafeMedia and AdThrive are now Raptive, a new kind of company transforming creators into global brands and lasting businesses. Since the very beginning of blogging, we've been allies and advocates for all creators, with a seat at every table in the industry. Creators are the future of media. And together, the future is ours to create. We’re your strategic partner, working hand-in-hand, equipping you with expert advice, smarter strategies, ad management, tailored technology, and inspired opportunities across every part of your business. Whether you’re currently managing your advertising business in-house or with a managed service, we can help you drive more revenue, cut costs and eliminate inefficiencies. Keep growing today and into the future with our unmatched expertise, new revenue streams, and world-class tech. Captivate bigger audiences. Keep them coming back for more. Share your content. Cash in on your passion. Make more with the world's best ad management.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Publishers searching for a solution to grow an ad revenue	Audience Enterprises requiring an solution to improve their advertising operations and grow their business
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.9 / 5 ease 4.9 / 5 features 4.7 / 5 design 4.7 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Google Ad Manager has multiplied the efficiency for digital marketing. Besides, Google Ad Manager has an elaborate way of content integration and optimization. Again, Google Ad Manager is credible in supporting consistent growth and reliable performance.. Google Ad Manager has outlined the required marketing procedures and all the digital analytics are well managed by the program. Further, Google Ad Manager has a sustainable marketing plan, which increases the sales value. The tool provides very valuable information from which to assist our customers. The tool provides easy targeting options and is easy to navigate. Therefore, time savings can be achieved and the advertisement will have good results. Google Ad Manager saves a ton of time with Google Ads the board. The reorder include alone saves no less than 50-80% of the time it takes to set up new missions/campaigns. With Google Ad Manager, you can increase your ad revenue by up to 50%. This is because the platform provides you with a number of tools and features that help you sell and manage your ads more effectively. Cons Google Ad Manager has no functionality challenges or business problems. Besides, Google Ad Manager has all the directives required. Google Ad Manager is a friendly and free offered communications tool, and this authenticates all the functionalities of the tool. When I set everything up correctly, I shouldn't have to delete what I've done and start over only to do it again. Sometimes the site itself can be very slow, or even crash. Google Ad Manager crashes now and then. And furthermore I've had several strange issues while attempting to sign in. What's more there's likewise been a couple unusual issues with mistake messages that will not disappear. There are several things that I don't like about Google Ad Manager. First, it can be difficult to configure and customize ad units and campaigns. Additionally, the reporting features can be a bit convoluted and difficult to use. Another issue that I have had with Google Ad Manager is that it can be challenging to troubleshoot issues when they arise.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported
Company Information Google Founded: 1998 United States admanager.google.com	Company Information Raptive United States raptive.com
Alternatives Kevel	Alternatives Admixer
AdButler Sparklit Networks	Publift
Adform	ConsoliAds
Admixer	Operative.One Operative
Nexxen View All	Tessitura Tessitura Network View All
Categories Ad Management Supported Ad Server Supported Display Advertising Supported Programmatic Advertising Supported Supply-Side Platforms (SSP) Supported	Categories Ad Management Supported Advertising Supported
Show More Features Ad Server Features A/B Testing Not Supported Ad Inventory Management Not Supported Ad Optimization Not Supported Banner Management Not Supported Conversion Tracking Not Supported Mobile Ad Serving Not Supported Native Ad Serving Supported Newsletter / Email Ad Serving Not Supported Referrals / Affiliates Not Supported Rich Media Ad Serving Not Supported Video Ad Serving Supported
Integrations Confiant Supported ADvendio Supported Adloox Supported Adwallet Supported Alooma Supported Aquira Supported Broadstreet Supported Causal Supported CorralData Supported DV Publisher Suite Supported Data Sentinel Supported Dataddo Supported FreeWheel Beeswax Supported Funnel Science Supported Mortar Supported RedTrack Supported Rivery Supported Sell.Do Supported TrackAd Supported Tray.ai Supported Show More Integrations View All 112 Integrations	Integrations Confiant Supported ADvendio Not Supported Adloox Not Supported Adwallet Not Supported Alooma Not Supported Aquira Not Supported Broadstreet Not Supported Causal Not Supported CorralData Not Supported DV Publisher Suite Not Supported Data Sentinel Not Supported Dataddo Not Supported FreeWheel Beeswax Not Supported Funnel Science Not Supported Mortar Not Supported RedTrack Not Supported Rivery Not Supported Sell.Do Not Supported TrackAd Not Supported Tray.ai Not Supported Show More Integrations View All 4 Integrations
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