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About

GetWhy is a generative AI-powered end-to-end consumer insights platform that converts research questions into actionable qualitative findings, captured via video interviews, and delivers them at agency-level quality in a matter of hours rather than weeks. Beginning with a simple prompt, GetWhy’s AI agent designs and launches studies, recruits participants from its global panel, conducts think-aloud interviews, transcribes responses, analyzes sentiment, and synthesizes key insights. The system draws from a knowledge base of over 250,000 qualitative sessions to surface quotes, patterns, and themes with speed and depth. The platform enables teams to move fast, empathize deeply, and execute with precision across research, concept development, messaging, and customer experience initiatives, turning the “why” behind consumer behavior into repeatable, scalable decisions.

About

Merciv is the consumer intelligence platform that connects your internal data and the external world into one living, cited source of truth — so teams can answer any question about their consumers and brand in minutes. Merciv unifies four knowledge sources: internal knowledge (research, decks, spreadsheets, and systems like Snowflake, Looker, and SharePoint), external signals (social, reviews, search and trend data, competitive activity, pricing), syndicated data (NielsenIQ, Circana, Mintel), and Merciv-owned product and category data. A knowledge graph, hybrid retrieval, and code execution for spreadsheets power accurate, source-backed answers. Teams use Merciv for consumer perception, SKU-level sentiment and complaint analysis, competitive intelligence, trend monitoring, deep research, data-grounded personas, and decision-ready reports, briefs, and decks. Every answer is cited, permission-aware, and auditable: SOC 2 Type II, tenant isolation, zero-training, SSO/SCIM.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams wanting a solution to improve their research via AI-driven video interviews and analysis

Audience

Enterprise consumer brands, retailers, and CPG companies — insights, data & analytics, marketing, brand, innovation, R&D, merchandising, product, and CX teams in food & beverage, beauty, health & wellness, apparel, home goods, and retail. Also investment teams at holding companies, PE, and VC firms.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

GetWhy
Founded: 2018
Denmark
www.getwhy.io

Company Information

Merciv
Founded: 2024
United States
merciv.com

Alternatives

Listen

Listen

Listen Labs

Alternatives

Categories

Categories

Integrations

Looker
Microsoft SharePoint
Snowflake

Integrations

Looker
Microsoft SharePoint
Snowflake
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