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About

General Magic is an AI messaging platform purpose-built for the insurance industry, enabling companies to automate customer workflows directly through SMS and messaging channels. It deploys customer-facing AI agents that can handle quoting, renewals, policy changes, and claims updates in real time, allowing insurers to complete operational tasks within simple text conversations instead of calls or portals. It integrates directly with policy, quote, claims, and CRM systems through APIs so conversations are grounded in live insurance data and automatically update records as workflows progress. It monitors every customer interaction and scores users on intent, frustration, and churn risk, giving teams visibility into where intervention is needed. Its core product, Cell, is designed to translate customer messages into actions across core insurance systems, asking for missing information and following up automatically.

About

Lya is an all-in-one insurance brokerage platform that brings CRM, advisory, sales, contract management, compliance, and business monitoring into a single environment for insurance professionals. Its intelligent insurance CRM centralizes clients, prospects, portfolios, contracts, commercial activity, and customer interactions, helping teams manage their entire brokerage workflow from one place. Built-in compliance tools automate regulatory obligations related to DDA, GDPR, AML-CFT, and DORA while maintaining full traceability of required actions. It also supports client and partner portals, subscription journeys, product configuration, claims management, commission reconciliation, retrocessions, customer request tracking, reporting, and analytics. Distribution workflows include CRM and compliance, client portals, sales support tools, and product management, while after-sales modules cover contracts, commissions, and claims.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Insurance carriers, brokers, and agencies that want AI agents to automate customer service and policy workflows through SMS

Audience

Insurance brokers, agents, insurers, and professionals in search of a tool to centralize customer management, compliance, sales, contracts, and operational workflows

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

€35 per month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

General Magic
United States
generalmagic.inc/

Company Information

Lya
Founded: 2018
France
www.lyaprotect.com

Alternatives

Alternatives

RiskRemedy

RiskRemedy

RiskRemedy, Inc.
Insureops

Insureops

Evervent

Categories

AI Agents Supported
AI Insurance Supported
Insurance Supported

Categories

Insurance Supported

Integrations

Guidewire Supported
HubSpot CRM Supported
Salesforce Supported
Zoho CRM Supported

Integrations

Guidewire Not Supported
HubSpot CRM Not Supported
Salesforce Not Supported
Zoho CRM Not Supported
Claim General Magic and update features and information
Claim General Magic and update features and information
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Claim Lya and update features and information