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About

G2 AI Custom Research is a bespoke B2B buyer-research service combining AI-led voice interviews with G2 buyer data and analysis by human researchers. G2 scopes each study around a client’s research question, target audience, and desired outputs, and can recruit participants from its buyer community, the client’s customers, or recruiting partners. Organizations use the service to examine how buyers evaluate software, test messaging and positioning, explore market trends, compare competitive perceptions, and understand purchase decisions. Typical deliverables include a narrative report, recommendations, buyer quotations, messaging insights, personas, and presentation materials; additional assets and ongoing research programs can be scoped separately.

About

GetWhy is a generative AI-powered end-to-end consumer insights platform that converts research questions into actionable qualitative findings, captured via video interviews, and delivers them at agency-level quality in a matter of hours rather than weeks. Beginning with a simple prompt, GetWhy’s AI agent designs and launches studies, recruits participants from its global panel, conducts think-aloud interviews, transcribes responses, analyzes sentiment, and synthesizes key insights. The system draws from a knowledge base of over 250,000 qualitative sessions to surface quotes, patterns, and themes with speed and depth. The platform enables teams to move fast, empathize deeply, and execute with precision across research, concept development, messaging, and customer experience initiatives, turning the “why” behind consumer behavior into repeatable, scalable decisions.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

B2B organizations and teams researching software buyers, markets, product needs, messaging, positioning, and purchase decisions; relevant stakeholders include product, marketing, go-to-market, and research leaders.

Audience

Marketing teams wanting a solution to improve their research via AI-driven video interviews and analysis

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

G2.com
Founded: 2012
United States
sell.g2.com/g2-ai-custom-research

Company Information

GetWhy
Founded: 2018
Denmark
www.getwhy.io

Alternatives

No Alternatives

Alternatives

Listen

Listen

Listen Labs

Categories

AI Interviewing Supported
Market Research Supported

Categories

Consumer Data Supported
Market Research Supported
User Research Supported

Integrations

G2 Supported

Integrations

G2 Not Supported
Claim G2 AI Custom Research and update features and information
Claim G2 AI Custom Research and update features and information
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Claim GetWhy and update features and information