Veritone AttributeVeritone
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Related Products
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About
World-leading DTC marketers use Fospha to understand their Paid Media performance across their digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha shows you the credit that impressions-led channels are due, so that marketers can make better data-driven decisions, every day. Track your performance against target using data you can trust. Independent reporting across all channels gives you early warnings when you're going to miss your KPIs, then shows you where to investigate. Dig in to find problems and opportunities. Compare KPIs at a granular level, then decide what you need to do to get back on track and hit your number. As always, break down by channel, source, campaign and objective, across all of your KPIs and time periods.
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About
Veritone Attribute is a turnkey broadcast attribution solution that enables you to optimize your linear TV and radio campaigns by correlating an ad with web lift in near-real-time. With Attribute, you can track and visualize campaign data, tying it to the response advertisers receive through increased web traffic and unique website visitors. Veritone Attribute is for broadcasters who need a way to track the performance of ads to retain and win more business with tangible ROI data. You can correlate ads with web lift and show that relationship with visualized, easily shareable reports. Through the power of data, radio and TV can compete more effectively with digital media channels to earn a larger slice of advertisers’ marketing budgets. Leverage near-real-time performance data to correlate web traffic to broadcast campaigns. Track campaign performance and make changes on the fly with metrics such as day, daypart, creative, and more.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies looking for a Customer Data platform
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Audience
Broadcasters and companies in search of a tool to get near-real-time broadcast advertising attribution and optimize their campaigns
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationFospha
United Kingdom
www.fospha.com
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Company InformationVeritone
Founded: 2014
United States
www.veritone.com/applications/attribute/
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Customer Data Platforms (CDP) Features
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
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Integrations
No info available.
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Integrations
No info available.
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