Forminator

Forminator

WPMU DEV
Opti-Behavior

Opti-Behavior

OptiUser
+
+

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About

Not your typical form-making plugin. Forminator is the easy-to-use WordPress form builder plugin for every website and situation. It’s the easiest way to create any form – contact form, order form, payment form, email form, feedback widgets, interactive polls with real-time results, buzzfeed-style “no wrong answer” quizzes, service estimators, and registration forms with payment options including PayPal and Stripe.It’s the magical WordPress form builder for, well, everyone! Forminator’s drag and drop visual builder makes it easy to setup and add forms to your WordPress website. Collect information, make your content interactive and generate more conversions with Forminator. Start taking payments with Forminator. No Pro upgrade required! SCA compliant Stripe and PayPal come included. Just enter your publish keys to activate the Forminator payment module for both fixed and variable payments.

About

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

WordPress site owners that want a powerful and flexible form builder

Audience

WordPress sites

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • * Clean, intuitive UI * Transparent pricing: One paid tier without any restrictions. * Can be used on unlimited sites, even on client websites. * Build forms, polls and quizzes * Can be white-labeled or re-branded * Can accept payments * Can send conditional emails, based on user input, etc. * All tools in one plugin. No add-ons or extras needed. * Fast and helpful support

Cons

  • * Premium is only available via the WPMU DEV membership, which is more expensive if you only want to use a form plugin on a single website. * The "WPMU DEV Dashboard" plugin is required to get updates for the premium plugin

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

WPMU DEV
United States
wordpress.org/plugins/forminator/

Company Information

OptiUser
Founded: 2026
France
optiuser.com

Alternatives

Contact Form 7

Contact Form 7

Takayuki Miyoshi

Alternatives

Ninja Forms

Ninja Forms

WP Ninjas
HappyForms

HappyForms

The Theme Foundry
Bit Form

Bit Form

Bit Apps

Categories

Categories

Heatmap Features

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay Features

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Integrations

WordPress
Astra
Autoptimize
Barantum CRM
Beaver Builder
Contact Form 7
Elementor
Forminator
Gravity Forms
Hummingbird
Jetpack for Wordpress
Leaf CRM
LiteSpeed Web Server
Ninja Forms
Postcoder
Privyr
WP Rocket
WPForms
WooCommerce
Wplino

Integrations

WordPress
Astra
Autoptimize
Barantum CRM
Beaver Builder
Contact Form 7
Elementor
Forminator
Gravity Forms
Hummingbird
Jetpack for Wordpress
Leaf CRM
LiteSpeed Web Server
Ninja Forms
Postcoder
Privyr
WP Rocket
WPForms
WooCommerce
Wplino
Claim Forminator and update features and information
Claim Forminator and update features and information
Claim Opti-Behavior and update features and information
Claim Opti-Behavior and update features and information