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About

Fiuto is AI-powered user research for everyone. Say what you want to learn and AI drafts the study, or build it yourself from 18 method types: prototype and live-website tasks, first-click and five-second tests, card sorts, tree tests, surveys, rankings, open text and more. Launch your study as a share link and send it to your own audience. AI turns what real people did and said into findings you can read in minutes, and builds decks to share with teammates. AI runs on every plan including Free, credit-metered, never locked behind an upgrade. Free stays free: one live study a month, 10 responses per study, 300 AI credits monthly, no card required. Use the web app, or any MCP-ready coding agent (Claude Code, Cursor, Codex, Lovable, v0, Replit, Bolt) through Fiuto's full-parity MCP server.

About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Founders, product managers, designers and researchers who need answers from real users without an enterprise research platform. That includes solo builders, small product teams, and anyone building with an AI coding agent who wants to test what they just built.

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

£19/month
Free Version
Free Trial

Pricing

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Fiuto
Founded: 2026
fiuto.ai

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Alternatives

Alternatives

heatmap

heatmap

heatmap.com
UserZoom

UserZoom

UserTesting

Categories

Categories

Usability Testing Features

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

Integrations

Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews

Integrations

Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews
Claim Fiuto and update features and information
Claim Fiuto and update features and information
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Claim Optimal Workshop and update features and information