Odyssey AttributionOdyssey
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Related Products
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Fireshift:
About
Fireshift is a web-based conversion-tracking audit and monitoring tool for paid-media agencies, growth teams and B2B SaaS teams. It examines Google Tag Manager containers, Google tags and browser requests served by a website, then scores Google Ads conversion setups and GA4 key events. Reports flag events that may not represent funnel progress, including page views, clicks, logins and trial endings, as well as duplicate conversions, missing values, multiple GA4 properties and tags firing before consent. A free scan provides a score and findings without installation or access to advertising accounts. Paid Teardowns compare a site with competitors and provide a prioritized fix list. Optional Watch monitoring rescans daily and sends email or Slack alerts when tracking setup changes. An MCP server lets compatible AI clients run scans. It cannot inspect Ads-account primary-versus-secondary settings or events sent only server-side.
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Odyssey Attribution:
About
Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.
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Fireshift:
Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Odyssey Attribution:
Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Fireshift:
Audience
PPC managers, marketing agencies, B2B SaaS and ecommerce teams that run Google Ads, GA4, or Meta.
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Odyssey Attribution:
Audience
eCommerce companies in need of a powerful Marketing Analytics solution
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Fireshift:
Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Odyssey Attribution:
Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Fireshift:
API
Offers API
Supported
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Odyssey Attribution:
API
Offers API
Not Supported
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Fireshift:
Screenshots and VideosNo images available
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Odyssey Attribution:
Screenshots and Videos |
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Fireshift:
Pricing
$149 one-time
Free Version
Supported
Free Trial
Not Supported
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Odyssey Attribution:
Pricing
$250 per month
Free Version
Not Supported
Free Trial
Supported
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Fireshift:
Reviews/
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Odyssey Attribution:
Reviews/
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Fireshift:
Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Odyssey Attribution:
Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Fireshift:
Company InformationFireshift
Founded: 2026
Netherlands
fireshift.ai/
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Odyssey Attribution:
Company InformationOdyssey
Founded: 2016
Netherlands
odysseyattribution.co
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Fireshift:
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Odyssey Attribution:
Alternatives |
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Odyssey Attribution:
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Fireshift:
Categories |
Odyssey Attribution:
Categories |
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Odyssey Attribution:
Marketing Analytics Features
A/B Testing
Not Supported
Campaign Management
Not Supported
Channel Attribution
Supported
Customer Journey Mapping
Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Not Supported
ROI Tracking
Supported
Social Media Metrics
Supported
Website Analytics
Not Supported
Marketing Attribution Features
Attribution Modeling
Supported
Audience Segmentation
Not Supported
Conversion Tracking
Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Not Supported
ROI Tracking
Supported
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Fireshift:
Integrations
Facebook
Not Supported
Google Analytics
Not Supported
Instagram
Not Supported
Model Context Protocol (MCP)
Supported
Shopify
Not Supported
WooCommerce
Not Supported
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Odyssey Attribution:
Integrations
Facebook
Supported
Google Analytics
Supported
Instagram
Supported
Model Context Protocol (MCP)
Not Supported
Shopify
Supported
WooCommerce
Supported
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Fireshift:
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Odyssey Attribution:
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