EmailOctopus vs. MailerLite Comparison


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About EmailOctopus is the low-cost email marketing solution that provides you with the essential features you need to grow and engage your audience. Create beautiful email campaigns with the drag and drop editor, or choose from a library of ready-made templates. You can also build landing pages and pop-up forms for collecting new subscribers. With time-based automation, you can set up welcome emails, as well as entire onboarding and lead nurturing email sequences. With segmentation you can send targeted emails to groups of subscribers using custom fields to import and collect the data that matters most to understanding your audience. You can also segment lists based on campaign activity. EmailOctopus integrates with over 2,000 apps via Zapier and Integromat, and offers a WordPress plugin, as well as direct integrations with Carrd, OptinMonster and BookFunnel. For Amazon SES users, EmailOctopus offers a Connect product with unlimited emails per month.	About MailerLite is an email marketing platform that helps creators, small businesses, and ecommerce stores grow their audience and boost revenue—effortlessly and on their terms. Capture leads in style: Turn visitors into subscribers with landing pages, forms, and pop-ups. 150+ templates, AI-powered magic content generation, and full customization options make creating a joy. Monetize with 0% commission: Sell paid newsletters, digital products, and 1-1 or group bookings through MailerLite—with 0% commissions. Replace expensive third-party scheduling tools with a native system that keeps your revenue in your pocket. Personalize like never before: Use multi-trigger automations, machine learning, and unlimited segmentation to create tailored experiences. Bookings syncs with your Google or Outlook calendar, automatically triggering nurture sequences the moment a client schedules a session. Start your 14-day free trial. Our support team is ready to help!
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Not Supported Chromebook Not Supported
Audience EmailOctopus is designed for small to medium sized businesses, as well as solopreneurs and creators. Users include marketing agencies, eCommerce brands, authors, bloggers and record labels. Discounts available for nonprofits and charities.	Audience MailerLite is ideal for writers, freelancers, public administrations, small and midsize businesses, nonprofits, and large enterprises. Anyone who needs affordable email marketing service can take advantage of MailerLite.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $8/month EmailOctopus offers a free email marketing plan for up to 2,500 subscribers. For paid plans, pricing scales with the number of subscribers in your mailing list. Free Version Supported Free Trial Not Supported	Pricing $12.00/month Simple, stable pricing: With plans starting at $12/month, it’s never been more affordable to build a loyal community. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.9 / 5 ease 4.9 / 5 features 4.5 / 5 design 4.7 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.6 / 5 design 4.7 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros Pricing is the best in the market. I am not an expert in email marketing, but the analytics are perfect for me. It is easy to use and set up. The template editor is excellent. Cheap pricing and works well. - It works pretty well even in the free version. - It is simple to use. - The reports provided are simple to understand. - The emails look professional. I love it. - I can see how many subscribers opened my emails and how often the links are used. I started using EmailOctopus to send email to my SaaS customers. It is super user friendly. I have never user one of these email marketing services before and even so I could setup my first campaign in a little time. The templates are just perfect. It is tottaly professional. Everything that you need to use it is easily find in the website. - Free features that are paid in other competitors - Good for Small business - If you need to scale, the price is really good compared to other options - Excellent customer support. I just use the free version and as a newbie, - I had a setup problem my email in the WebHost. The support helps me in a few minutes. Everything is free. It was a real person in the support. I found EmailOctopus when looking for a cheaper alternative to Mailchimp. For now what I need is free, and if I do need to upgrade later it will be less than 1/2 what Mailchimp is. It is very user friendly, I have had no problem importing contacts and setting up/ sending emails, even though I have never used one of these email services before. I love how professional my emails look! I have also been able to easily find answers to all the questions I have had on their site. I love that I can look and see how many of my emails have been opened and how often the links are being used. Cons I do not have any cons yet. It is working perfectly for me. The interface when you are setting up your email could be better. But it is ok to use. No cons till now. Everything works correctly and It has been easy to use. There are just a few email templates available in the free version. No cons so far, everything has been easy and looks amazing.	Pros & Cons from Real Users Pros MailerLite has been a very important platform for our company mainly because it has helped us obtain a large number of clients thanks to the advertising we have done in the advertising campaign. One of the first things I like about this platform is the automated system response, this system is capable of automatically responding to any request made by customers, it does not matter if it is a request through our website or if they have sent us an email requesting a requirement, in the same way this automated system to respond any of your requests, in addition, also respond to the requests made by each client within each advertising campaign, this system is capable of detecting when a client has responded to the campaign correctly and we can configure an automated response for when this occurs. Another thing that I liked about this platform is that it has an integrated sales management system, it not only allows you to carry out advertising campaigns, but it also allows you to register each of the potential clients obtained through those campaigns, I can register them within of this database and I can keep track of each client obtained, it allows me to use a CRM system integrated within this same panel, which helps to optimize sales and retain clients immediately every time we run a new advertising campaign . In addition, I also liked the ease with which I can send a campaign simultaneously on my social networks and at the same time send them by email, every time I am going to send an advertising campaign I only have to select the social networks and if I want to send it by email, it will be sent immediately to all registered contacts. The main feature that I like about MailerLite is that it has a fairly complete free trial, it has a good free trial service, which is capable of allowing us to create all kinds of advertising campaigns and send them to customers and a minute of payment of some fee , this free trial lasts approximately 1 month, but it is complete and you can get a lot of use out of it. The free trial has the testing system included, this way you can test all the advertising campaigns before you send them to your clients. Another thing that I like is that it has a mobile application for iOS devices, I have installed this application on my mobile phone and its general operation is quite good, it allows me to create advertising campaigns from my phone thanks to drag and drop systems, too I can monitor the entire advertising campaign is from my mobile phone, this application is really impressive. Finally, it has an excellent automatic response system, so that they are executed depending on the client's interaction. MailerLite It has become our main way to generate advertising campaigns and expand marketing within our company, this is a very well structured platform, it has too many features to automate the workflow and make the audience benefit exponentially, This platform allows us to create advertising campaigns in various ways, and to achieve that campaigns can be diversified in a certain way. During my experience with this email marketing platform, I have liked several features, the most outstanding positive features were the following: - MailerLite It has a diversification when creating advertising campaigns, which is the alternative of creating campaigns through the drag and drop editor, to customize campaigns in just a few minutes, and send them to your recipients. You can also create text messaging campaigns, this campaign is a bit easier to create and can be completed in just a few minutes. And the third way to create advertising campaigns within this platform is through the HTML editor, thanks to this editor you can create much more advanced campaigns, with a much more professional configuration and with a much more complete integration, HTML campaigns are really good and better than drag and drop campaigns. - I love the way in which I can monetize each of the objects that I implement in each advertising campaign, I can add specific objects to each campaign and be able to sell them within it, I love the way in which I can integrate this platform with others trading platforms, We are a company specialized in selling properties and renting them, so linking a trading platform to our campaign service is fully functional and beneficial for all of us, as it helps to receive payments within the campaign without any problem and without using any external program. - I love the way I can send targeted campaigns and generalized campaigns, thanks to this system I can send campaigns for each subscriber, it also allows me to use tagging and personalization functions that deliver relevant content for each specific subscriber. Targeted campaigns within this platform also allow me to schedule a campaign for a specific time zone, this scheduled campaign allows me to automate sending them to recipients. -I love the auto-response mode that the MailerLite system has, within this platform I can configure automated responses that are sent depending on the action taken by the client within the campaign, create advanced marketing workflows within this platform It is quite simple and it helps to automate between the client and the campaign, I can configure the automated sending of emails depending on the client's interaction. What company would not like to have an automation when sending their campaigns? Having an automated response depending on the customer's actions is the best thing about any Marketing service. MailerLite focuses on offering the best expectation for the clients and receivers of each campaign, during the use we have had in our company, we have noticed the following positive characteristics: - MailerLite has the ability to create and manage drip campaigns. With the drip system, campaigns with automated responses can be created, depending on the actions of the client with the campaign that has previously been sent. I love this feature because it allows our customers to receive immediate responses via email, and thus have a good sales procedure. This feature has allowed us to close more deals. - It has an excellent email marketing system, providing me with a wide variety of designs for each campaign that I am going to carry out through email. In addition, MailerLite also has templates to create emails right away, without the need to do it manually. - It has an excellent anti-spam system, so that a large number of our email campaigns reach their recipients without any type of blocking by the recipients. All emails sent from MailerLite reach their recipient. - I love the integration system that it has with our event system, coming to work automatically when each event ends. MailerLite sends automated campaigns to all event participants, in order to attract new potential customers. I really like the fact that this is an entirely computer-operated system which is very user-friendly. I like the design of this mailer (HTML, templates, drag and drop, etc) Cons MailerLite is an amazing platform to optimize ad campaign management service and also allows to manage all the sales or negotiations with leads, however, one of the main problems within this platform is that it is quite expensive, each of the plans that they offer are quite expensive, therefore, I do not recommend that this platform be used in small companies, since this will cause it to take a long time to obtain benefits or return on investment due to its high costs, I consider that this platform can only be used in medium or large companies, to maximize the profits corresponding to each advertising campaign. The second negative thing that I did not give you about this platform is that it does not have any email bounce system, it is very necessary that this system be implemented in order to know exactly if the client has correctly received the advertising campaign or if the filter of sending mail to bounced in this sent campaign, I consider that this function is very necessary so that we know exactly how many clients have received each campaign correctly. The last negative thing about this platform is regarding a specific feature of the application for mobile phones, currently this application only allows you to view the reports or the performance of each sent campaign in real time, you can also send campaigns that are ready through that platform, however, it is not possible to create new campaigns within it, you cannot design a campaign from scratch within this application, the only way to do it is through the desktop version or the web version. One of the disadvantages that I have noticed within this platform is that it has very few pre-designed templates to incorporate into the advertising campaigns that you carry out, I have bought this platform with several alternatives and I have noticed that it has very few templates for all users. Another of the negative things is that you cannot carry out a joint advertising campaign from the platform, it would be excellent if within this platform you could carry out campaigns with the support of your colleague, or you can carry out a campaign with the help of your work team, this it would further facilitate the campaign and help it to have greater participation and collaboration. Within our experience with this e-mail marketing system, we have had great positive factors which have allowed this experience to be much more complete every day, however it is also important to mention that there have been several negative factors that have limited a little our experience, and cause us to be unable to enjoy some specific features. One of the main negative things that this platform does not accept you were the following: - Within this platform, it is currently only possible to create advertising campaigns for emails and text messages, however it is not possible to create surveys. We have previously enjoyed various platforms that have allowed us to create campaigns and surveys within the same panel, but within MailerLite this is not currently possible. I would love for this platform to be multipurpose. This would help us to get a much more exponential benefit, designing surveys within each advertising campaign to question the recipients of the same and to be able to know exactly what experiences they have had completing the previously sent campaign. . It is important to us that the poll creation function is implemented as soon as possible. - Currently, it is not possible to import content from another platform into this advertising campaign system, as I mentioned previously, we have previously used other e-mail marketing platforms, where we have various default designs for campaigns, those designs have not been able to be used within this platform since it does not allow exporting or importing designs or information from another place. It is important for us that this e-mail marketing system can import and export information from other media, thus helping this campaign to be created more easily. - There is no way to measure the traffic generated by each campaign within our social networks. On several occasions we send campaigns through this medium through our social networks, but within this platform it is not possible to visualize the progress and the audience that we have obtained through that publication on social networks, it would be excellent to be able to measure that traffic from social networks since This information is very important to us. I consider that I have not had any type of problem during my experience with MailerLite, this software has exceeded my expectations and has performed excellently during its operation in my sales and marketing sector. I have never had any kind of problem during the creation, distribution or administration of advertising campaigns, I have always felt comfortable, the customer support has been really good and I have enjoyed a very good automated system to obtain clients. I hope not to have any kind of problem in the future, MailerLite is second to none. So far so good, there is nothing I have not liked about this. Every time I pay for the service I know I'm making the best choice.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported
Company Information EmailOctopus Founded: 2014 United Kingdom emailoctopus.com	Company Information MailerLite Founded: 2005 www.mailerlite.com
Alternatives BigMailer Founder Bits	Alternatives GetResponse
EmailFig	Klaviyo
EmailQo	Selzy
Brevo	ActiveCampaign
Selzy View All	Mailchimp Intuit Mailchimp View All
Categories Bulk Email Supported Campaign Management Supported Email Management Supported Email Marketing Supported	Categories AI Email Writers Supported Bulk Email Supported eCommerce Marketing Supported Email Marketing Supported Email Newsletter Supported Email Template Design Supported Landing Page Supported Website Builder Supported
Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Not Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Show More Features Campaign Management Features Channel Management Not Supported Contact Database Not Supported Email Marketing Supported Event Triggered Actions Not Supported Lead Management Not Supported Multi-Campaign Not Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Show More Features Email Template Design Features A/B Testing Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Not Supported Import HTML Code Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Not Supported Premade Templates Not Supported Proofing Not Supported Reporting / Analytics Not Supported Text Editor Not Supported Theme Editor Not Supported Landing Page Features A/B Testing Supported Analytics Not Supported Drag & Drop Supported Form Creation Supported Real Time Editing Not Supported Responsive Not Supported SEO Management Not Supported Templates Supported Website Builder Features Auto Update Supported Content Import / Export Not Supported Drag & Drop Supported Invoices Not Supported Landing Pages / Web Forms Supported Newsletter Management Not Supported Online Booking Not Supported Online Store Builder Not Supported Pre-built Templates Supported Real Time Editing Not Supported SEO Not Supported Survey Builder Supported White Label Not Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Not Supported Analytics / ROI Tracking Not Supported Customer Data Profiles Not Supported Dynamic Content Not Supported Email Marketing Supported Email Personalization Not Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Not Supported SMS Marketing Not Supported Social Marketing Not Supported Triggered Emails Supported Website Visitor Tracking Not Supported
Integrations Axis LMS Supported ElectroNeek Supported Embedery Supported Gravity Forms Supported Groupboss Supported KonnectzIT Supported Magento Supported Mailchimp Supported Make Supported OptinMonster Supported Pabbly Email Marketing Supported Quickwork Supported Shift Supported Slack Supported Stackreaction Supported StarfishETL Supported Stripe Supported SweepWidget Supported Unbounce Supported Uplup Supported Show More Integrations View All 51 Integrations	Integrations Axis LMS Supported ElectroNeek Supported Embedery Supported Gravity Forms Supported Groupboss Supported KonnectzIT Supported Magento Supported Mailchimp Supported Make Supported OptinMonster Supported Pabbly Email Marketing Supported Quickwork Supported Shift Supported Slack Supported Stackreaction Supported StarfishETL Supported Stripe Supported SweepWidget Supported Unbounce Supported Uplup Supported Show More Integrations View All 246 Integrations
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