Elmo

Elmo

Blue Whale Software, LLC
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About

Elmo is an open-source AI visibility platform for answer engine optimization (AEO) and generative engine optimization (GEO). Marketing and SEO teams use it to track how AI answer engines mention, cite, and describe their brands across prompts and models. Users schedule prompt checks, compare brand mentions and share of voice against competitors, review sentiment and position, inspect cited domains and URLs, and explore query fan-out and prioritized content opportunities. The dashboard provides per-prompt results, model-level comparisons, and visibility trends. Elmo is available as a managed cloud service or as a self-hosted Docker Compose application that teams can run on their own infrastructure. Cloud plans provide REST API and MCP access; agencies can request white-label deployments. Self-hosted users can configure AI and scraping providers and retain data in their own PostgreSQL instance.

About

Profound is an AI-powered marketing platform designed to help brands increase visibility in AI-driven search and discovery engines. The platform enables marketers to understand how their brand is represented in conversations generated by AI systems such as ChatGPT, Gemini, Claude, and Perplexity. Profound provides tools that analyze the questions people ask AI and helps companies align their marketing strategies with real consumer demand. The platform also offers autonomous marketing agents that assist with content creation, brand messaging, and demand generation. By combining analytics, automation, and AI search insights, Profound helps marketers optimize their presence in the growing ecosystem of AI-powered search.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing and SEO teams, agencies, and companies that want to measure and improve their brand's visibility in AI search.

Audience

Marketing teams, growth marketers, agencies, and brands that want to improve their visibility and performance in AI-driven search and recommendation platforms

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$29/month
Elmo Cloud Starter is $29 per month ($290 annually) for one brand and 50 tracked prompts; it checks ChatGPT once daily. Monthly billing has no minimum term, and annual billing saves two months. Self-hosted Elmo is free with no license fee; users pay their hosting and chosen AI-provider/API costs. White-label and custom plans are quote-based.
Free Version Supported
Free Trial Not Supported

Pricing

Custom pricing
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 3.5 / 5
ease 3.5 / 5
features 4.0 / 5
design 4.5 / 5
support 3.5 / 5

Pros & Cons from Real Users

Pros

  • The concept is strong. It helps track brand visibility across AI platforms and analyze prompt-level insights. When it works, the dashboards are clear and the reporting features are genuinely helpful. The idea is innovative and useful for companies trying to measure AI search visibility.
  • As someone monitoring AI usage across our team, Profound has been a lifesaver. The Conversation Explorer feature is absolutely great - it lets me see exactly how people are talking with ChatGPT and spot patterns I'd never notice otherwise. The dashboard visualizes everything clearly, making reporting to management painless. Integration with our existing tools was surprisingly easy.

Cons

  • Unfortunately, the execution doesn’t match the promise. • Every plan upgrade re-creates deleted prompts, duplicates existing ones, and messes up tracking. For us, it happened 3 times over a month with no resolution from Profound's team. • The platform is slow — sometimes 10–15 seconds to load basic sections. • The Watch URL tab doesn’t update or delete links correctly. • After the most recent upgrade, billing failed multiple times despite sufficient funds and us being in contact with their support while trying to identify the problem, yet our account was still frozen. • Support replies are slow and disconnected, with poor internal handoff. Each time you reach a new agent via chat, they are unaware of previous issues.
  • Setting up some of the advanced tracking features wasn't intuitive at first.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Blue Whale Software, LLC
Founded: 2025
United States
www.elmohq.com

Company Information

Profound
Founded: 2024
United States
www.tryprofound.com

Alternatives

Alternatives

HubSpot AEO

HubSpot AEO

HubSpot
Gushwork

Gushwork

Gushwork AI

Categories

Categories

Integrations

OpenAI Supported
Amazon Rufus Not Supported
Bright Data Supported
Claude Code Supported
Claude Duet Not Supported
Codex CLI Supported
Cursor Supported
Gemini Not Supported
Gemini 2.0 Flash Not Supported
Gemini Enterprise Not Supported
Gemini Pro Not Supported
Google AI Overviews Not Supported
Google AI Plus Not Supported
Grok Bot Not Supported
Microsoft Copilot Not Supported
Mistral AI Supported
Model Context Protocol (MCP) Supported
OpenRouter Supported
Oxylabs Supported
Perplexity Not Supported

Integrations

OpenAI Supported
Amazon Rufus Supported
Bright Data Not Supported
Claude Code Not Supported
Claude Duet Supported
Codex CLI Not Supported
Cursor Not Supported
Gemini Supported
Gemini 2.0 Flash Supported
Gemini Enterprise Supported
Gemini Pro Supported
Google AI Overviews Supported
Google AI Plus Supported
Grok Bot Supported
Microsoft Copilot Supported
Mistral AI Not Supported
Model Context Protocol (MCP) Not Supported
OpenRouter Not Supported
Oxylabs Not Supported
Perplexity Supported
Claim Elmo and update features and information
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