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About

Software to help media owners to grow media inventory, and run outdoor advertising campaigns at scale. Time-saving software that helps media agencies get deeper insights into prospects, and automate media planning and media buying. Brand service software to help you connect with advertisers, deliver transparent campaigns, and grow your business. Manage traditional, transit, digital, ambient, street furniture and place-based media with the current availability of locations between any two dynamic dates in a few simple clicks. Generation of job slips, work orders, monitoring of sites, and ongoing campaign progress with a dedicated mobile app for operations. Invoicing, credit notes, debit notes, payment receiving to payment making, revenue, outstanding, party ledger, revenue tracking.

About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies seeking a platform to easily plan, buy and monitor their outdoor advertising networks

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Edge1
Founded: 2012
India
edge1.in/

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
sMMMart AI

sMMMart AI

Salestube
Bionic for Agencies

Bionic for Agencies

Bionic Advertising Systems

Categories

Categories

Integrations

Adobe Acrobat
Gmail
Google Earth
Google Maps
Microsoft Excel
Microsoft Outlook
Microsoft PowerPoint
Microsoft Word
QuickBooks Online
Tally
Xero
Yahoo! Mail

Integrations

Adobe Acrobat
Gmail
Google Earth
Google Maps
Microsoft Excel
Microsoft Outlook
Microsoft PowerPoint
Microsoft Word
QuickBooks Online
Tally
Xero
Yahoo! Mail
Claim Edge1 and update features and information
Claim Edge1 and update features and information
Claim LiftLab and update features and information
Claim LiftLab and update features and information