ELAINE vs. Relevance Comparison Chart

Provide clients with the information they want, how and when they need it. An incredible volume of information is contributing to an increasingly complex world in which people are already strapped for time. People are seeking to get only what they need, quickly and efficiently, and move on to the next task in their busy day – they actually want less information! They know what they want and what works for their particular needs. They prefer honest and meaningful dialogue to bombardment. Relevance provides a new way of communicating with your clients. It enables you to build a rapport with them – to deliver what they want, when they want it, and eliminate the frustration from their hectic and demanding lives. Relevance is not limited to strictly traditional sales/client communications. In a corporate environment, there are literally hundreds of applications for the distribution of information through documents, both internally – to various departments, employees, and management.