DirectMail2.0

DirectMail2.0

DirectMail2.0, LLC.
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About

Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

About

Adobe Workfront is a collaborative work management solution that addresses the challenges of disconnected teams, siloed tools, and the relentless pace of enterprise work. Workfront helps you build a marketing system of record and includes capabilities to capture and plan, assign and execute, and deliver and measure work in a variety of use cases for organizations of all sizes in all industries. With Workfront, these organizations can prioritize the right work, quickly identify bottlenecks, automate processes, and deliver measurable outcomes.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Organizations that want a direct mail + digital integration automation solution

Audience

Enterprise marketing teams, agencies, and cross-functional departments seeking a centralized work management platform to plan, execute, and optimize large-scale marketing operations

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$199/mo
Silver, Gold and Platinum licenses from $199 up to $499 per month. Does NOT include transaction fees per piece of mail sent. Price is dependent on license level, number of pieces mailed and services added to campaign.
Free Version Not Supported
Free Trial Supported

Pricing

Workfront offers several license types and packages depending on the functionality each user requires. Full licenses provide robust, enterprise-grade project management tools for project managers, administrators, and executives, while other license types give team members and internal/external collaborators the functionality they need to track, approve, request, and manage work.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.9 / 5
features 4.9 / 5
design 4.6 / 5
support 4.9 / 5

Reviews/Ratings

Overall 4.8 / 5
ease 4.7 / 5
features 4.8 / 5
design 4.6 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • Direct Mail2.0 On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients.
  • Differentiates you as a mail provider. Great data points to help client better understand their marketing results.
  • DirectMail2.0 has given us a way to help differentiate our company from our competition. Most important - it's a way for us to help our customers grow their businesses. The company stands behind their product and their staff is excellent.
  • The Direct Mail 2.0 platform accomplished the top 3 priorities we were hoping to address within our direct mail offering which were; improved client results, margin enhancement and product differentiation. On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients.
  • The implementation of DirectMail2.0 has been transformational for our business! It has allowed us to seamlessly transition from traditional mail services to strategic marketing execution, and the response from customers has been exceptional. The technology is easy to use and DirectMail2.0's Support Team has been tremendously helpful every step of the way.

Cons

  • Nothing to be precise but just that The deficits we had internally early on were offset by their team's willingness to join client calls or jump in to help address any technical issues related to campaign set up.
  • USPS informed delivery rules can be a pain. Would also like to be able to alter/backdate mail dates without supports help. An easier, more seamless way of placing pixel codes. A lot of clients seem to have trouble with this. Would be great if we could somehow take care of this for them.
  • The interface can be somewhat wonky sometimes, but it is always undergoing improvement.
  • We haven’t had any significant issues with the platform itself, just the unavoidable learning curves associated with digital marketing products and educating a traditional sales team. The deficits we had internally early on were offset by their team’s willingness to join client calls or jump in to help address any technical issues related to campaign set up.
  • Unrelated to the technology itself, we're still evaluating the reliability of reporting for Mail Tracking. USPS services have been slow and predicted and confirmed delivery reporting has been unreliable.

Pros & Cons from Real Users

Pros

  • With the task manager that Workfront implements you can make it much easier to pass information from one team member to another, in case you need to evaluate any activity performed that needs multiple opinions, and everything uploaded to the Workfront platform is automatically stored in the cloud, so there are usually no issues with saved annotations.
  • The information of all production is kept entirely unified in one part of the network, so no matter if it is the simple creation of work material or more weighty operations at the level of group strategy, the management is maintained with the same quality. The handling of the lines of information that Workfront has offered us is fabulous in comparison to the other platforms we tried to use previously. With Workfront we have not had any problems when creating schedules that need to be shared with others.
  • Workfront is equipped with great functions to manage the entire workspace and helps to keep work and tasks strategically planned and managed. It boosts the team power. It also offers centralizes insights from multiple sources of tasks and projects. My team loved this platform.
  • What I like most about it is that it has really helped us to manage multiple projects in a very secure manner.
  • Work front works very efficiently. It helps in managing workflows of our company. Customise forms are there which saves lots of time, energy and efforts. Provides notifications in real time. Dashboards are configurable. Very intuitive features. Easy to use and understand.

Cons

  • Something that the Workfront development team should improve in future updates is the ability to edit in real time from within the platform, since it does not have integrations to video conferencing services that let you edit documents or files in general while you are talking to other members of the group and at the same time they can see the changes.
  • Like most group productivity software, Workfront has far more unintelligible report customization features than a team would really need to work. Presumably this is useful for some with more complex goals, so it's not a real drawback for a team that knows what it needs.
  • Sometimes it's a bit laggy on the daily first run.
  • It is the best! And the easiest to use I have no complaint towards it.
  • Very easy to use. Standardise the process. Saves lots of time.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

DirectMail2.0, LLC.
Founded: 2015
United States
www.dm20.com

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/workfront.html

Alternatives

Alternatives

PostKnock

PostKnock

MedAlly LLC

Categories

Categories

Advertising Agency Features

Campaign Management Supported
Collaboration Not Supported
Document Management Not Supported
File Sharing Not Supported
Project Management Not Supported
Task Management Not Supported
Time Tracking Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Not Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Not Supported
Social Marketing Supported
Website Visitor Tracking Supported

Direct Mail Automation Features

A/B Testing Supported
Analytics/Reporting Supported
Campaign Management Supported
Data Import/Export Supported
Delivery Tracking Supported
Design Management Not Supported
Event Triggered Mailings Supported
List Scrubbing Not Supported
Mailing List Purchasing Not Supported
Mailing Services Integration Supported
Pre-made Templates Not Supported
Printing Services Integration Supported
Response Alerts Not Supported

Advertising Agency Features

Campaign Management Supported
Collaboration Supported
Document Management Supported
File Sharing Supported
Project Management Supported
Task Management Supported
Time Tracking Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Not Supported
Event Triggered Actions Supported
Lead Management Not Supported
Multi-Campaign Not Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Not Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Business Management Features

Billing & Invoicing Not Supported
CRM Not Supported
Employee Management Not Supported
Financial Management Not Supported
Inventory Management Not Supported
Marketing Management Supported
Order Management Not Supported
Point of Sale (POS) Not Supported
Project Management Supported
Purchasing Not Supported
Scheduling Supported
Time & Expense Tracking Supported
Training Management Not Supported
Vendor Management Supported

Collaboration Features

Brainstorming Not Supported
Calendar Management Supported
Chat / Messaging Not Supported
Contact Management Not Supported
Content Management Supported
Document Management Supported
Project Management Supported
Real Time Editing Supported
Task Management Supported
Version Control Not Supported
Video Conferencing Supported

Digital Asset Management Features

Asset Categorization Supported
Asset Library Supported
Asset Sharing Supported
Brand Control Supported
Customizable Branding Supported
File Conversion Not Supported
Metadata Management Supported
Mobile App Not Supported
Reporting/Analytics Supported
Search Within Document Supported
Search/Filter Supported
Version Control Supported
Watermarking Not Supported
Workflow Management Supported

Email Marketing Features

A/B Testing Not Supported
Artificial Intelligence Not Supported
Auto-Responders Not Supported
CAN SPAM Compliance Not Supported
Customer Surveys Supported
Drip Campaigns Not Supported
Dynamic Content Supported
Event Triggered Email Not Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Not Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Not Supported
Template Management Not Supported
WYSIWYG Email Editor Not Supported

IT Project Management Features

Bug Tracking Supported
Issue Management Supported
Milestone Tracking Supported
Percent-Complete Tracking Supported
Portfolio Management Supported
Prioritization Supported
Product Roadmapping Supported
Requirements Management Supported
Resource Management Supported
Status Tracking Supported
Supports Agile Supported
Supports Scrum Supported
Task Management Supported
Testing / QA Management Not Supported
Time & Expense Tracking Supported

Project Management Features

Agile Methodologies Supported
Budget Management Supported
Client Portal Supported
Collaboration Tools Supported
Cost-to-Completion Tracking Supported
Customizable Templates Supported
Gantt Charts Supported
Idea Management Supported
Kanban Board Supported
Milestone Tracking Supported
Portfolio Management Supported
Resource Management Supported
Time & Expense Tracking Supported
Traditional Methodologies Supported

Project Portfolio Management Features

Budget Management Not Supported
Collaboration Supported
Dashboard Supported
Issue Management Supported
Milestone Tracking Supported
Portfolio Management Supported
Project Planning Supported
Requirements Management Not Supported
Resource Management Supported
Status Tracking Supported
Task Management Supported
Time & Expense Tracking Supported

Resource Management Features

Capacity Management Supported
Data Visualization Supported
Demand Forecasting Not Supported
Drag & Drop Supported
Employee Scheduling Supported
Filtered Search Supported
Resource Allocation Supported
Skills Tracking Not Supported
Utilization Management Not Supported

Task Management Features

Collaboration Supported
Create Subtasks Supported
Gamification Supported
Gantt Charts Supported
Mobile Access Supported
Percent-Complete Tracking Supported
Progress Tracking Supported
Recurring Tasks Supported
Reporting/Analytics Supported
Spreadsheet View Supported
Task Board View Supported
Task Planning Supported
Task Scheduling Supported
Task Tracking Supported
Time Tracking Supported
To-Do List View Supported

Video Review & Collaboration Features

Activity Notifications Supported
Annotations Not Supported
Client Portal Not Supported
Communication Tools Supported
Customizable Branding / White Label Not Supported
For Agencies Not Supported
One-Click Approvals Not Supported
Roles / Permissions / Groups Supported
Side-to-Side Comparisons Not Supported
Stages Supported
Threaded Comments Not Supported
Version Control Not Supported
Video Editing Not Supported
Workflow Management Supported

Work Management Features

Access Roles / Permissions Supported
Calendar Management Supported
Collaboration Tools Supported
CRM Not Supported
File Storage / File Sharing Supported
Kanban Supported
Messaging / Discussion Supported
Performance Metrics Supported
Project Management Supported
Reporting / Analytics Supported
Resource Management Supported
Strategic Planning Supported
Task Management Supported
Time Tracking Supported
Version Control Supported
Workflow Management Supported

Workflow Management Features

Access Controls/Permissions Supported
Approval Process Control Supported
Business Process Automation Supported
Calendar Management Supported
Compliance Tracking Supported
Configurable Workflow Supported
Customizable Dashboard Supported
Document Management Supported
Forms Management Not Supported
Graphical Workflow Editor Not Supported
Mobile Access Supported
No-Code Not Supported
Task Management Supported
Third Party Integrations Supported
Workflow Configuration Supported

Integrations

Acquia Cloud Platform Not Supported
Boomi Not Supported
Brandfolder Not Supported
CI HUB Not Supported
Causal Not Supported
Cloudwords Not Supported
Dataddo Not Supported
Jira Not Supported
JumpSeat Not Supported
Kindo Not Supported
MediaValet Not Supported
Microsoft SharePoint Not Supported
Pattern Not Supported
Puntt AI Not Supported
Red Marker Not Supported
Refold Not Supported
Salesforce Agentforce Marketing Not Supported
Shift Not Supported
Tempus Resource Not Supported
Zight Not Supported

Integrations

Acquia Cloud Platform Supported
Boomi Supported
Brandfolder Supported
CI HUB Supported
Causal Supported
Cloudwords Supported
Dataddo Supported
Jira Supported
JumpSeat Supported
Kindo Supported
MediaValet Supported
Microsoft SharePoint Supported
Pattern Supported
Puntt AI Supported
Red Marker Supported
Refold Supported
Salesforce Agentforce Marketing Supported
Shift Supported
Tempus Resource Supported
Zight Supported
Claim DirectMail2.0 and update features and information
Claim DirectMail2.0 and update features and information
Claim Adobe Workfront and update features and information
Claim Adobe Workfront and update features and information