DirectMail2.0

DirectMail2.0

DirectMail2.0, LLC.
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About

Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

About

Adobe Workfront is a collaborative work management solution that addresses the challenges of disconnected teams, siloed tools, and the relentless pace of enterprise work. Workfront helps you build a marketing system of record and includes capabilities to capture and plan, assign and execute, and deliver and measure work in a variety of use cases for organizations of all sizes in all industries. With Workfront, these organizations can prioritize the right work, quickly identify bottlenecks, automate processes, and deliver measurable outcomes.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations that want a direct mail + digital integration automation solution

Audience

Enterprise marketing teams, agencies, and cross-functional departments seeking a centralized work management platform to plan, execute, and optimize large-scale marketing operations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$199/mo
Silver, Gold and Platinum licenses from $199 up to $499 per month. Does NOT include transaction fees per piece of mail sent. Price is dependent on license level, number of pieces mailed and services added to campaign.
Free Version
Free Trial

Pricing

Workfront offers several license types and packages depending on the functionality each user requires. Full licenses provide robust, enterprise-grade project management tools for project managers, administrators, and executives, while other license types give team members and internal/external collaborators the functionality they need to track, approve, request, and manage work.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.9 / 5
features 4.9 / 5
design 4.6 / 5
support 4.9 / 5

Reviews/Ratings

Overall 4.8 / 5
ease 4.7 / 5
features 4.8 / 5
design 4.6 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • Direct Mail2.0 On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients.
  • Differentiates you as a mail provider. Great data points to help client better understand their marketing results.
  • DirectMail2.0 has given us a way to help differentiate our company from our competition. Most important - it's a way for us to help our customers grow their businesses. The company stands behind their product and their staff is excellent.
  • The Direct Mail 2.0 platform accomplished the top 3 priorities we were hoping to address within our direct mail offering which were; improved client results, margin enhancement and product differentiation. On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients.
  • The implementation of DirectMail2.0 has been transformational for our business! It has allowed us to seamlessly transition from traditional mail services to strategic marketing execution, and the response from customers has been exceptional. The technology is easy to use and DirectMail2.0's Support Team has been tremendously helpful every step of the way.

Cons

  • Nothing to be precise but just that The deficits we had internally early on were offset by their team's willingness to join client calls or jump in to help address any technical issues related to campaign set up.
  • USPS informed delivery rules can be a pain. Would also like to be able to alter/backdate mail dates without supports help. An easier, more seamless way of placing pixel codes. A lot of clients seem to have trouble with this. Would be great if we could somehow take care of this for them.
  • The interface can be somewhat wonky sometimes, but it is always undergoing improvement.
  • We haven’t had any significant issues with the platform itself, just the unavoidable learning curves associated with digital marketing products and educating a traditional sales team. The deficits we had internally early on were offset by their team’s willingness to join client calls or jump in to help address any technical issues related to campaign set up.
  • Unrelated to the technology itself, we're still evaluating the reliability of reporting for Mail Tracking. USPS services have been slow and predicted and confirmed delivery reporting has been unreliable.

Pros & Cons from Real Users

Pros

  • With the task manager that Workfront implements you can make it much easier to pass information from one team member to another, in case you need to evaluate any activity performed that needs multiple opinions, and everything uploaded to the Workfront platform is automatically stored in the cloud, so there are usually no issues with saved annotations.
  • The information of all production is kept entirely unified in one part of the network, so no matter if it is the simple creation of work material or more weighty operations at the level of group strategy, the management is maintained with the same quality. The handling of the lines of information that Workfront has offered us is fabulous in comparison to the other platforms we tried to use previously. With Workfront we have not had any problems when creating schedules that need to be shared with others.
  • Workfront is equipped with great functions to manage the entire workspace and helps to keep work and tasks strategically planned and managed. It boosts the team power. It also offers centralizes insights from multiple sources of tasks and projects. My team loved this platform.
  • What I like most about it is that it has really helped us to manage multiple projects in a very secure manner.
  • Work front works very efficiently. It helps in managing workflows of our company. Customise forms are there which saves lots of time, energy and efforts. Provides notifications in real time. Dashboards are configurable. Very intuitive features. Easy to use and understand.

Cons

  • Something that the Workfront development team should improve in future updates is the ability to edit in real time from within the platform, since it does not have integrations to video conferencing services that let you edit documents or files in general while you are talking to other members of the group and at the same time they can see the changes.
  • Like most group productivity software, Workfront has far more unintelligible report customization features than a team would really need to work. Presumably this is useful for some with more complex goals, so it's not a real drawback for a team that knows what it needs.
  • Sometimes it's a bit laggy on the daily first run.
  • It is the best! And the easiest to use I have no complaint towards it.
  • Very easy to use. Standardise the process. Saves lots of time.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

DirectMail2.0, LLC.
Founded: 2015
United States
www.dm20.com

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/workfront.html

Alternatives

Alternatives

Categories

Categories

Advertising Agency Features

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Direct Mail Automation Features

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Advertising Agency Features

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Business Management Features

Billing & Invoicing
CRM
Employee Management
Financial Management
Inventory Management
Marketing Management
Order Management
Point of Sale (POS)
Project Management
Purchasing
Scheduling
Time & Expense Tracking
Training Management
Vendor Management

Collaboration Features

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

IT Project Management Features

Bug Tracking
Issue Management
Milestone Tracking
Percent-Complete Tracking
Portfolio Management
Prioritization
Product Roadmapping
Requirements Management
Resource Management
Status Tracking
Supports Agile
Supports Scrum
Task Management
Testing / QA Management
Time & Expense Tracking

Project Management Features

Agile Methodologies
Budget Management
Client Portal
Collaboration Tools
Cost-to-Completion Tracking
Customizable Templates
Gantt Charts
Idea Management
Kanban Board
Milestone Tracking
Portfolio Management
Resource Management
Time & Expense Tracking
Traditional Methodologies

Project Portfolio Management Features

Budget Management
Collaboration
Dashboard
Issue Management
Milestone Tracking
Portfolio Management
Project Planning
Requirements Management
Resource Management
Status Tracking
Task Management
Time & Expense Tracking

Resource Management Features

Capacity Management
Data Visualization
Demand Forecasting
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management

Task Management Features

Collaboration
Create Subtasks
Gamification
Gantt Charts
Mobile Access
Percent-Complete Tracking
Progress Tracking
Recurring Tasks
Reporting/Analytics
Spreadsheet View
Task Board View
Task Planning
Task Scheduling
Task Tracking
Time Tracking
To-Do List View

Video Review & Collaboration Features

Activity Notifications
Annotations
Client Portal
Communication Tools
Customizable Branding / White Label
For Agencies
One-Click Approvals
Roles / Permissions / Groups
Side-to-Side Comparisons
Stages
Threaded Comments
Version Control
Video Editing
Workflow Management

Work Management Features

Access Roles / Permissions
Calendar Management
Collaboration Tools
CRM
File Storage / File Sharing
Kanban
Messaging / Discussion
Performance Metrics
Project Management
Reporting / Analytics
Resource Management
Strategic Planning
Task Management
Time Tracking
Version Control
Workflow Management

Workflow Management Features

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

Integrations

5X
Acquia Cloud Platform
Adobe Creative Cloud
Adobe GenStudio for Performance Marketing
AuthControl Sentry
Beamible
Boomi
Box
Celtra
Dataddo
Erado
Guru
Meta Ads
Microsoft Outlook
Microsoft SharePoint
P3Source
Pattern
Tarevo
Twilio
stensul

Integrations

5X
Acquia Cloud Platform
Adobe Creative Cloud
Adobe GenStudio for Performance Marketing
AuthControl Sentry
Beamible
Boomi
Box
Celtra
Dataddo
Erado
Guru
Meta Ads
Microsoft Outlook
Microsoft SharePoint
P3Source
Pattern
Tarevo
Twilio
stensul
Claim DirectMail2.0 and update features and information
Claim DirectMail2.0 and update features and information
Claim Adobe Workfront and update features and information
Claim Adobe Workfront and update features and information