DirectMail2.0 vs. OptiMine Insight Comparison


DirectMail2.0 DirectMail2.0, LLC.	OptiMine Insight OptiMine Software	+	+
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About Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.	About OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve a marketing performance lift. Know which ads and campaigns are contributing the most (and least) and take an instant action to lift performance. Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling, and "Unified" Solutions. optimize provides the fastest, most actionable cross-channel measurement for all digital and traditional marketing across any online and offline conversion points. optimize Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve a marketing performance lift.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Organizations that want a direct mail + digital integration automation solution	Audience Organizations seeking a tool to measure the contributions and value of all campaigns
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Not Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $199/mo Silver, Gold and Platinum licenses from $199 up to $499 per month. Does NOT include transaction fees per piece of mail sent. Price is dependent on license level, number of pieces mailed and services added to campaign. Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.9 / 5 features 4.9 / 5 design 4.6 / 5 support 4.9 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Direct Mail2.0 On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients. Differentiates you as a mail provider. Great data points to help client better understand their marketing results. DirectMail2.0 has given us a way to help differentiate our company from our competition. Most important - it's a way for us to help our customers grow their businesses. The company stands behind their product and their staff is excellent. The Direct Mail 2.0 platform accomplished the top 3 priorities we were hoping to address within our direct mail offering which were; improved client results, margin enhancement and product differentiation. On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients. The implementation of DirectMail2.0 has been transformational for our business! It has allowed us to seamlessly transition from traditional mail services to strategic marketing execution, and the response from customers has been exceptional. The technology is easy to use and DirectMail2.0's Support Team has been tremendously helpful every step of the way. Cons Nothing to be precise but just that The deficits we had internally early on were offset by their team's willingness to join client calls or jump in to help address any technical issues related to campaign set up. USPS informed delivery rules can be a pain. Would also like to be able to alter/backdate mail dates without supports help. An easier, more seamless way of placing pixel codes. A lot of clients seem to have trouble with this. Would be great if we could somehow take care of this for them. The interface can be somewhat wonky sometimes, but it is always undergoing improvement. We haven’t had any significant issues with the platform itself, just the unavoidable learning curves associated with digital marketing products and educating a traditional sales team. The deficits we had internally early on were offset by their team’s willingness to join client calls or jump in to help address any technical issues related to campaign set up. Unrelated to the technology itself, we're still evaluating the reliability of reporting for Mail Tracking. USPS services have been slow and predicted and confirmed delivery reporting has been unreliable.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information DirectMail2.0, LLC. Founded: 2015 United States www.dm20.com	Company Information OptiMine Software United States optimine.com
Alternatives Postalytics	Alternatives MassTer MASS Analytics
MarketVue	LiftLab
Stannp	Adobe Mix Modeler Adobe
PFL Direct Mail PFL	Sequire SRAX
PCM Integrations View All	Nielsen Media Impact Nielsen View All
Categories Advertising Agency Supported Campaign Management Supported Direct Mail Automation Supported Marketing Supported Marketing Automation Supported	Categories Marketing Automation Supported Media Planning Supported
Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Not Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Supported Website Visitor Tracking Supported Show More Features Advertising Agency Features Campaign Management Supported Collaboration Not Supported Document Management Not Supported File Sharing Not Supported Project Management Not Supported Task Management Not Supported Time Tracking Not Supported Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Supported Multi-Campaign Supported Direct Mail Automation Features A/B Testing Supported Analytics/Reporting Supported Campaign Management Supported Data Import/Export Supported Delivery Tracking Supported Design Management Not Supported Event Triggered Mailings Supported List Scrubbing Not Supported Mailing List Purchasing Not Supported Mailing Services Integration Supported Pre-made Templates Not Supported Printing Services Integration Supported Response Alerts Not Supported	Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Not Supported
Integrations Facebook Ads Supported Google Ads Supported Meta Ads Supported Tarevo Supported Twilio Supported View All 5 Integrations	Integrations Facebook Ads Not Supported Google Ads Not Supported Meta Ads Not Supported Tarevo Not Supported Twilio Not Supported
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