DirectMail2.0 vs. Lob Comparison


DirectMail2.0 DirectMail2.0, LLC.	Lob	+	+
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About Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.	About Lob’s mission is to connect the world, one mailbox at a time. Lob is the only direct mail automation and address verification platform for the digital age. Lob's platform automates the direct mail execution process for enterprises at any scale - from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution. Over 11,000 businesses trust Lob to transform their direct mail into intelligent mail. Founded in 2013 and based in San Francisco, Lob is venture-backed by Y Combinator, Polaris Partners, Floodgate, and First Round Capital.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Organizations that want a direct mail + digital integration automation solution	Audience Enterprise marketers
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $199/mo Silver, Gold and Platinum licenses from $199 up to $499 per month. Does NOT include transaction fees per piece of mail sent. Price is dependent on license level, number of pieces mailed and services added to campaign. Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.9 / 5 features 4.9 / 5 design 4.6 / 5 support 4.9 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Direct Mail2.0 On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients. Differentiates you as a mail provider. Great data points to help client better understand their marketing results. DirectMail2.0 has given us a way to help differentiate our company from our competition. Most important - it's a way for us to help our customers grow their businesses. The company stands behind their product and their staff is excellent. The Direct Mail 2.0 platform accomplished the top 3 priorities we were hoping to address within our direct mail offering which were; improved client results, margin enhancement and product differentiation. On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients. The implementation of DirectMail2.0 has been transformational for our business! It has allowed us to seamlessly transition from traditional mail services to strategic marketing execution, and the response from customers has been exceptional. The technology is easy to use and DirectMail2.0's Support Team has been tremendously helpful every step of the way. Cons Nothing to be precise but just that The deficits we had internally early on were offset by their team's willingness to join client calls or jump in to help address any technical issues related to campaign set up. USPS informed delivery rules can be a pain. Would also like to be able to alter/backdate mail dates without supports help. An easier, more seamless way of placing pixel codes. A lot of clients seem to have trouble with this. Would be great if we could somehow take care of this for them. The interface can be somewhat wonky sometimes, but it is always undergoing improvement. We haven’t had any significant issues with the platform itself, just the unavoidable learning curves associated with digital marketing products and educating a traditional sales team. The deficits we had internally early on were offset by their team’s willingness to join client calls or jump in to help address any technical issues related to campaign set up. Unrelated to the technology itself, we're still evaluating the reliability of reporting for Mail Tracking. USPS services have been slow and predicted and confirmed delivery reporting has been unreliable.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported
Company Information DirectMail2.0, LLC. Founded: 2015 United States www.dm20.com	Company Information Lob Founded: 2013 United States lob.com
Alternatives WriteToMail	Alternatives Click2Mail
Postry MS Strategic Advisory	DocuSend DocuSend Inc
PostKnock MedAlly LLC	PCM Integrations
MarketVue	Switch Quadient
PCM Integrations View All	Vya Vya Systems View All
Categories Advertising Agency Supported Campaign Management Supported Direct Mail Automation Supported Marketing Supported Marketing Automation Supported	Categories Address Verification Supported Direct Mail Automation Supported Shipment Tracking Supported
Direct Mail Automation Features A/B Testing Supported Analytics/Reporting Supported Campaign Management Supported Data Import/Export Supported Delivery Tracking Supported Design Management Not Supported Event Triggered Mailings Supported List Scrubbing Not Supported Mailing List Purchasing Not Supported Mailing Services Integration Supported Pre-made Templates Not Supported Printing Services Integration Supported Response Alerts Not Supported Show More Features Advertising Agency Features Campaign Management Supported Collaboration Not Supported Document Management Not Supported File Sharing Not Supported Project Management Not Supported Task Management Not Supported Time Tracking Not Supported Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Supported Multi-Campaign Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Not Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Supported Website Visitor Tracking Supported	Direct Mail Automation Features A/B Testing Not Supported Analytics/Reporting Supported Campaign Management Supported Data Import/Export Not Supported Delivery Tracking Supported Design Management Supported Event Triggered Mailings Supported List Scrubbing Not Supported Mailing List Purchasing Not Supported Mailing Services Integration Supported Pre-made Templates Supported Printing Services Integration Supported Response Alerts Supported Show More Features Shipment Tracking Features Alerts/Notifications Supported Delivery Estimate Not Supported For eCommerce Supported For Freight Not Supported Status Tracking Not Supported Website Integration Not Supported
Integrations 5X Not Supported Blueshift ONE Not Supported Cognito Forms Not Supported CrossEngage Not Supported Ethyca Not Supported Google Ads Supported Integrately Not Supported Juniper Square Not Supported Onport Not Supported Pabbly Connect Not Supported Podio Not Supported ProjectManager Not Supported Quavo Not Supported QuickMail Not Supported Quickwork Not Supported Simon AI Not Supported SoftLedger Not Supported Stackreaction Not Supported Unqork Not Supported Virtuous Not Supported Show More Integrations View All 5 Integrations	Integrations 5X Supported Blueshift ONE Supported Cognito Forms Supported CrossEngage Supported Ethyca Supported Google Ads Not Supported Integrately Supported Juniper Square Supported Onport Supported Pabbly Connect Supported Podio Supported ProjectManager Supported Quavo Supported QuickMail Supported Quickwork Supported Simon AI Supported SoftLedger Supported Stackreaction Supported Unqork Supported Virtuous Supported Show More Integrations View All 40 Integrations
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