DirectMail2.0 vs. LetterFriend Comparison


DirectMail2.0 DirectMail2.0, LLC.	LetterFriend	+	+
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About Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.	About LetterFriend is a direct mail and handwritten letter service that helps organizations create personalized, real-handwritten notes, envelopes, and cards, crafted by professional writers rather than fonts, robots, or printers, to cut through digital noise and strengthen customer relationships, referrals, and pipeline growth through high-impact physical outreach. The platform lets users upload contact lists via CSV or integrate with CRM systems, Zapier, or an API to automate and scale campaigns, whether sending thank-you letters, prospecting notes, holiday cards, or other personalized correspondence that is hand-addressed, handwritten, and mailed on behalf of the customer. LetterFriend emphasizes human-touch direct mail with real people in New Jersey writing each word, delivering consistently higher open and response rates compared with typical printed or email outreach, and offers customizable options such as envelopes, sticky notes, signatures, postcards, etc.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Organizations that want a direct mail + digital integration automation solution	Audience Businesses, marketers, and sales teams that want to boost engagement and response rates by sending scalable, real handwritten letters and direct mail to prospects and customers
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $199/mo Silver, Gold and Platinum licenses from $199 up to $499 per month. Does NOT include transaction fees per piece of mail sent. Price is dependent on license level, number of pieces mailed and services added to campaign. Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.9 / 5 features 4.9 / 5 design 4.6 / 5 support 4.9 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Direct Mail2.0 On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients. Differentiates you as a mail provider. Great data points to help client better understand their marketing results. DirectMail2.0 has given us a way to help differentiate our company from our competition. Most important - it's a way for us to help our customers grow their businesses. The company stands behind their product and their staff is excellent. The Direct Mail 2.0 platform accomplished the top 3 priorities we were hoping to address within our direct mail offering which were; improved client results, margin enhancement and product differentiation. On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients. The implementation of DirectMail2.0 has been transformational for our business! It has allowed us to seamlessly transition from traditional mail services to strategic marketing execution, and the response from customers has been exceptional. The technology is easy to use and DirectMail2.0's Support Team has been tremendously helpful every step of the way. Cons Nothing to be precise but just that The deficits we had internally early on were offset by their team's willingness to join client calls or jump in to help address any technical issues related to campaign set up. USPS informed delivery rules can be a pain. Would also like to be able to alter/backdate mail dates without supports help. An easier, more seamless way of placing pixel codes. A lot of clients seem to have trouble with this. Would be great if we could somehow take care of this for them. The interface can be somewhat wonky sometimes, but it is always undergoing improvement. We haven’t had any significant issues with the platform itself, just the unavoidable learning curves associated with digital marketing products and educating a traditional sales team. The deficits we had internally early on were offset by their team’s willingness to join client calls or jump in to help address any technical issues related to campaign set up. Unrelated to the technology itself, we're still evaluating the reliability of reporting for Mail Tracking. USPS services have been slow and predicted and confirmed delivery reporting has been unreliable.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information DirectMail2.0, LLC. Founded: 2015 United States www.dm20.com	Company Information LetterFriend Founded: 2010 United States letterfriend.com
Alternatives WriteToMail	Alternatives LettrLabs
Postry MS Strategic Advisory	Thanks.io thanks.io
PostKnock MedAlly LLC	Handwrytten
MarketVue	Scribeless
PCM Integrations View All	Postage.to View All
Categories Advertising Agency Supported Campaign Management Supported Direct Mail Automation Supported Marketing Supported Marketing Automation Supported	Categories Direct Mail Automation Supported
Direct Mail Automation Features A/B Testing Supported Analytics/Reporting Supported Campaign Management Supported Data Import/Export Supported Delivery Tracking Supported Design Management Not Supported Event Triggered Mailings Supported List Scrubbing Not Supported Mailing List Purchasing Not Supported Mailing Services Integration Supported Pre-made Templates Not Supported Printing Services Integration Supported Response Alerts Not Supported Show More Features Advertising Agency Features Campaign Management Supported Collaboration Not Supported Document Management Not Supported File Sharing Not Supported Project Management Not Supported Task Management Not Supported Time Tracking Not Supported Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Supported Multi-Campaign Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Not Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Supported Website Visitor Tracking Supported
Integrations Facebook Ads Supported Google Ads Supported Google Sheets Not Supported HubSpot CRM Not Supported Insightly Not Supported Meta Ads Supported Microsoft Dynamics 365 Not Supported Microsoft Excel Not Supported Oracle CRM On Demand Not Supported SAP Cloud Platform Not Supported Salesforce Not Supported SugarCRM Not Supported Tarevo Supported Twilio Supported Zapier Not Supported Zoho CRM Not Supported Show More Integrations View All 5 Integrations	Integrations Facebook Ads Not Supported Google Ads Not Supported Google Sheets Supported HubSpot CRM Supported Insightly Supported Meta Ads Not Supported Microsoft Dynamics 365 Supported Microsoft Excel Supported Oracle CRM On Demand Supported SAP Cloud Platform Supported Salesforce Supported SugarCRM Supported Tarevo Not Supported Twilio Not Supported Zapier Supported Zoho CRM Supported Show More Integrations View All 11 Integrations
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