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About

Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.

About

Nexoya is an AI-powered SaaS platform that helps mid-sized to large companies optimize digital marketing campaigns across multiple channels. By integrating with over 40 tools like Google Ads, Meta, LinkedIn and TikTok. Nexoya analyzes millions of data points daily to provide budget optimization proposals in order to help marketers achieve the highest return on ad spend. Designed for marketing teams, the platform predicts campaign performance, reallocates budgets to maximize ROAS and delivers actionable insights. With the new Scenario Simulation feature, users can forecast the impact of budget changes on campaign performance, spot the saturation of their advertising portfolio at early stages and plan their marketing budget more effectively.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2B companies, especially those focused on account-based marketing (ABM) and enterprise sales

Audience

Marketing Teams

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

€ 600 per month
We offer "Starter" and "Premium" packages.
The prices depend on your package, your contract duration and your monthly ad spend.
Free Version
Free Trial

Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 3.0 / 5
design 4.0 / 5
support 4.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • You can target specific companies (accounts) across channels, not just broad demographics making every ad dollar count. Their real-time intent data is it spots accounts actively researching your keywords right now, so you can launch campaigns at the exact moment of interest. To unified analytics it connects ad spend to pipeline revenue not just clicks, so you can prove ROI to leadership. Now It helps you stop wasting time on unqualified accounts by scoring fit and intent together to letting you focus only on accounts that are both ideal and actively buying.

Cons

  • Its AI attribution is notoriously hard to explain to your boss. It often claims credit for pipeline that Salesforce says came from other channels leading to endless internal debate. Because it bombards the same target accounts across web, email and social, prospects often get creeped out by seeing your ads following them everywhere. To strict data requirements is It only works well if your CRM data is spotless. Garbage in is equal to garbage out and cleaning your data first is a massive and unpaid project.

Pros & Cons from Real Users

Pros

  • I can easily track my KPIs and budget, the team is great advice too!
  • I am not from a data background and I found the tool very intuitive, the team also helped me use it!

Cons

  • No cons, the results are great and the team is very supportive!
  • I do not have any cons for now, the tool is very powerful!

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Demandbase
Founded: 2006
United States
demandbase.com

Company Information

Nexoya
Founded: 2018
Switzerland
www.nexoya.com

Alternatives

Alternatives

PlugCMO

PlugCMO

Tyke Technologies
Terminus

Terminus

Terminus Software
D&B Rev.Up ABX

D&B Rev.Up ABX

Dun & Bradstreet

Categories

Categories

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent Features

B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Channel Management Features

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Predictive Analytics Features

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Integrations

Adobe Analytics
BL.INK
Causal
Champify
Criteo
Google Analytics
Google Search Console
HubSpot CRM
InboxCRM by AppEQ
Instagram
Ion
LinkedIn
LinkedIn Sales Navigator
MediaMath
Optimizely One
Partnered
Qualified
Shopify
Tapistro
Truto

Integrations

Adobe Analytics
BL.INK
Causal
Champify
Criteo
Google Analytics
Google Search Console
HubSpot CRM
InboxCRM by AppEQ
Instagram
Ion
LinkedIn
LinkedIn Sales Navigator
MediaMath
Optimizely One
Partnered
Qualified
Shopify
Tapistro
Truto
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