Decode

Decode

Entropik
+
+

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About

Decode enables a data-driven approach to uncover meaningful patterns and trends with quantifiable insights from heat maps, transparency plots, and attention and engagement metrics through facial coding, eye tracking and voice tonality. Experience unrivaled convenience and precision as our AI transcribes and translates interviews within minutes. With support for 58 transcription and 135 translation languages, our platform delivers the best-in-class accuracy you can rely on for your valuable data. Decode is ahead of its game, integrating with ChatGPT to deliver comprehensive summaries, AI-generated highlights and topics, revolutionizing the way qualitative research is done.

About

User Intuition is a customer intelligence platform that conducts AI-moderated market research interviews via chat, voice, or video. The platform replaces traditional text surveys with natural conversations that uncover why customers buy, churn, or stay. The software uses AI interview technology to ask intelligent follow-up questions based on customer responses, employing laddering methodology to reveal emotional drivers and hidden motivations behind customer decisions. User Intuition achieves 98% participant satisfaction through conversational interactions that encourage candid feedback. Organizations use the platform to track brand health, gather shopper insights, obtain competitive intelligence, and test concepts with real consumers or vetted panel participants.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies searching for a platform to conduct all their consumer research

Audience

Consumer insights, market researchers, product managers, customer success teams, and UX researchers at consumer product companies, subscription businesses, e-commerce brands, SaaS companies, and research agencies. Any organization that needs to understand why customers buy, churn, or stay—and requires insights fast enough to inform product decisions, marketing campaigns, and retention strategies.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$200 per study
$20 per interview including:
Access to 4M+ vetted respondents with industry-leading fraud detection—or bring your own customers
AI-moderated interviews via chat, audio, or video
Automated analysis and reporting for each study
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • We learned that about a third of our users don't think setup is their job. It was kind of like a throwaway comment: one person said they'd just ask ops to do that part. The moderator followed up on who "ops" meant, why they would hand it off, and what might make them do it themselves. We had already seen people pause on step three of the invite-teammate flow. The heatmap showed exactly where, but not why. Twelve interviews on that flow gave us the missing context around expectations and confidence.
  • We thought most of our churn happened because of price and in fact we’d heard it 90% of the time. The follow-up questions from User Intuition uncovered that most of those customers never connected a datasource so didn’t see much value from our product. As evidence, I even downloaded and shared five quotes in Slack with the team to show them the findings. We’re now actively solving cancels and downgrades by focusing on the integration steps instead of discounting.
  • The part I love is I can actually hear from customers who just left, without chasing anyone down for a call. Fifteen people who'd cancelled that week, all talked to in a day or two. And the follow-ups go past "too expensive" into what really made them go. Best of all, I can click any finding straight through to the exact quote, so when I take something to the exec team I'm not guessing, I've got the receipts.

Cons

  • No facial-expression scoring on the video. We watch the clips ourselves. Fine for us
  • I like it.
  • None. Great product. Worked well to what we required

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Entropik
Founded: 2016
India
www.entropik.io/decode

Company Information

User Intuition
Founded: 2025
United States
www.userintuition.ai/

Alternatives

Alternatives

Listen

Listen

Listen Labs
Reveal

Reveal

Synthefai
Questly AI

Questly AI

Questly

Categories

Categories

Integrations

ChatGPT
Claude
Cursor
HubSpot CRM
Stripe
Zapier

Integrations

ChatGPT
Claude
Cursor
HubSpot CRM
Stripe
Zapier
Claim Decode and update features and information
Claim Decode and update features and information
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Claim User Intuition and update features and information