Decision ExplorerBanxia Software
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About
Decision Explorer® is a proven tool for managing “soft” issues – the qualitative information that surrounds complex or uncertain situations. It allows you to capture in detail thoughts and ideas, to explore them, and gain new understanding and insight. The result is a fresh perspective, and time saved through increased productivity, release of creativity and a better focus. Decision Explorer® has been developed by academics at the universities of Bath and Strathclyde and now by Banxia Software, in conjunction with major organizations. This innovative tool now has hundreds of major international users. When you need to gain an in-depth understanding of complex problems, Decision Explorer® helps you make a comprehensive ‘qualitative’ model. You build a ‘map’ which can then be explored and analyzed to help develop strategy, decision making and business problems. A full-feature cognitive mapping tool – with many analysis capabilities.
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About
Teststrip is a focused decision platform that helps consumer brands and agencies make better packaging, product, naming, and creative decisions before committing to production. Teams create a secure decision room, upload multiple creative routes, define the decision they need to make, and invite stakeholders, customers, retail partners, or other reviewers to provide structured feedback through a simple shareable link. Teststrip captures quantitative selections and qualitative comments, uses AI to identify themes and decision signals, and generates a professional readout documenting what was tested, why one direction was selected, key insights, risks, and recommended next steps. The platform creates a permanent decision record that helps teams align stakeholders, reduce subjective debate, and make higher-confidence decisions while lowering the risk of costly production, inventory, and go-to-market mistakes.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Individuals or teams who need a software tool to capture, explore, and manage their ideas
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Audience
Built for the teams responsible for packaging, product, brand, and creative decisions that are expensive to get wrong.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
$137.57 one-time payment
Free Version
Free Trial
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Pricing
$250 per test
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationBanxia Software
United Kingdom
banxia.com/dexplore/
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Company InformationTeststrip
Founded: 2026
United States
www.teststrip.io
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Integrations
No info available.
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Integrations
No info available.
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