Decision Explorer

Decision Explorer

Banxia Software
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About

Decision Explorer® is a proven tool for managing “soft” issues – the qualitative information that surrounds complex or uncertain situations. It allows you to capture in detail thoughts and ideas, to explore them, and gain new understanding and insight. The result is a fresh perspective, and time saved through increased productivity, release of creativity and a better focus. Decision Explorer® has been developed by academics at the universities of Bath and Strathclyde and now by Banxia Software, in conjunction with major organizations. This innovative tool now has hundreds of major international users. When you need to gain an in-depth understanding of complex problems, Decision Explorer® helps you make a comprehensive ‘qualitative’ model. You build a ‘map’ which can then be explored and analyzed to help develop strategy, decision making and business problems. A full-feature cognitive mapping tool – with many analysis capabilities.

About

Teststrip is a focused decision platform that helps consumer brands and agencies make better packaging, product, naming, and creative decisions before committing to production. Teams create a secure decision room, upload multiple creative routes, define the decision they need to make, and invite stakeholders, customers, retail partners, or other reviewers to provide structured feedback through a simple shareable link. Teststrip captures quantitative selections and qualitative comments, uses AI to identify themes and decision signals, and generates a professional readout documenting what was tested, why one direction was selected, key insights, risks, and recommended next steps. The platform creates a permanent decision record that helps teams align stakeholders, reduce subjective debate, and make higher-confidence decisions while lowering the risk of costly production, inventory, and go-to-market mistakes.

Platforms Supported

Windows Supported
Mac Not Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Individuals or teams who need a software tool to capture, explore, and manage their ideas

Audience

Built for the teams responsible for packaging, product, brand, and creative decisions that are expensive to get wrong.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$137.57 one-time payment
Free Version Not Supported
Free Trial Not Supported

Pricing

$250 per test
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Banxia Software
United Kingdom
banxia.com/dexplore/

Company Information

Teststrip
Founded: 2026
United States
www.teststrip.io

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Categories

Decision Support Supported

Categories

AI Tools Supported

Integrations

No info available.

Integrations

No info available.
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