Decision Analyst STATSDecision Analyst
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Related Products
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About
Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™. Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery. Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results. No one knows how the audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising. Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics, and modeling to help companies optimize marketing strategies. Distribution is often an unrecognized and underappreciated element of strategy, yet it is almost always an important factor in a winning strategy.
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About
Teststrip is a focused decision platform that helps consumer brands and agencies make better packaging, product, naming, and creative decisions before committing to production. Teams create a secure decision room, upload multiple creative routes, define the decision they need to make, and invite stakeholders, customers, retail partners, or other reviewers to provide structured feedback through a simple shareable link. Teststrip captures quantitative selections and qualitative comments, uses AI to identify themes and decision signals, and generates a professional readout documenting what was tested, why one direction was selected, key insights, risks, and recommended next steps. The platform creates a permanent decision record that helps teams align stakeholders, reduce subjective debate, and make higher-confidence decisions while lowering the risk of costly production, inventory, and go-to-market mistakes.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing researchers seeking a solution to improve their analysis operations
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Audience
Built for the teams responsible for packaging, product, brand, and creative decisions that are expensive to get wrong.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$250 per test
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationDecision Analyst
United States
www.decisionanalyst.com
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Company InformationTeststrip
Founded: 2026
United States
www.teststrip.io
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Categories |
Categories |
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Statistical Analysis Features
Analytics
Association Discovery
Compliance Tracking
File Management
File Storage
Forecasting
Multivariate Analysis
Regression Analysis
Statistical Process Control
Statistical Simulation
Survival Analysis
Time Series
Visualization
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Integrations
No info available.
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Integrations
No info available.
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