Audience
Marketing researchers seeking a solution to improve their analysis operations
About Decision Analyst STATS
Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™. Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery. Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results. No one knows how the audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising. Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics, and modeling to help companies optimize marketing strategies. Distribution is often an unrecognized and underappreciated element of strategy, yet it is almost always an important factor in a winning strategy.