Data Ladder vs. Golden Record Comparison Chart

(Bank CFO) “I don’t have confidence and trust in our data. We keep discovering hidden risks”. Since 70% of data initiatives fail due to unreliable data (Gartner research), are you risking your reputation by trusting the accuracy of your data that you share with your business stakeholders and partners? Data Trust Scores must be measured in Data Lakes, warehouses, and throughout the pipeline, to ensure the data is trustworthy and fit for use. It typically takes 4-6 weeks of manual effort just to set a file or table for validation. Then, the rules have to be constantly updated as the data evolves. The only scalable option is to automate data validation rules discovery and rules maintenance. DataBuck is an autonomous, self-learning, Data Observability, Quality, Trustability and Data Matching tool. It reduces effort by 90% and errors by 70%. "What took my team of 10 Engineers 2 years to do, DataBuck could complete it in less than 8 hours." (VP, Enterprise Data Office, a US bank)

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

BIGDBM is a leading US data provider with 7+ years of experience building identity graphs with a focus on ROI, privacy, and quality. Unlock significant value in your marketing campaigns, lead generation strategies, and identity verification workflows with our US consumer and B2B datasets. Utilize the self-service BIGDBM Data Market for easy and affordable audience/list generation and custom appends. Identify website visitor traffic using our WeVi product suite of real-time data collection via pixels and real-time identity resolution APIs. Popular products: - Telecom-verified phone numbers>consumers - IP>consumer and IP>company domain linkages - Verified consumer emails - Consumer and B2B intent - Consumer demographics and behavioral affinities - Residential and commercial property owners and contact information - MAID>consumer linkages

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

OpenDQ is an enterprise zero license cost data quality, master data management and data governance solution. Built on a modular architecture, OpenDQ scales with your enterprise data management needs. OpenDQ delivers trusted data with a machine learning and artificial intelligence based framework: Comprehensive Data Quality Matching Profiling Data/Address Standardization Master Data Management Customer 360 View Data Governance Business Glossary Meta Data Management

QVscribe, QRA's flagship product, unifies stakeholders by ensuring clear, concise artifacts. It automatically evaluates requirements, identifies risks, and guides engineers to address them. QVscribe simplifies artifact management by eliminating errors and verifying compliance with quality and industry standards. QVscribe Features: Glossary Integration: QVscribe now adds a fourth dimension by ensuring consistency across teams using different authoring tools. Term definitions appear alongside Quality Alerts, Warnings, and EARS Conformance checks within the project context. Customizable Configurations: Tailor QVscribe to meet specific verification needs for requirements, including business and system documents. This flexibility helps identify issues early before estimates or development progress. Integrated Guidance: QVscribe offers real-time recommendations during the editing process, helping authors effortlessly correct problem requirements and improve their quality.

Use Semarchy unified data platform to experience xDM. Discover, govern, enrich, enlighten and manage data. You can easily transform data into insights with xDM and rapidly deliver data-rich applications with automated master data management. Its business-centric interfaces provide for rapid creation and adoption of data-rich applications, while automation rapidly generates applications to your specific requirements. Use the agile platform to quickly expand or evolve data applications.

Satori is a Data Security Platform (DSP) that enables self-service data and analytics. Unlike the traditional manual data access process, with Satori, users have a personal data portal where they can see all available datasets and gain immediate access to them. Satori’s DSP dynamically applies the appropriate security and access policies, and the users get secure data access in seconds instead of weeks. Satori’s comprehensive DSP manages access, permissions, security, and compliance policies - all from a single console. Satori continuously discovers sensitive data across data stores and dynamically tracks data usage while applying relevant security policies. Satori enables data teams to scale effective data usage across the organization while meeting all data security and compliance requirements.

IBM Cognos Analytics acts as your trusted co-pilot for business with the aim of making you smarter, faster, and more confident in your data-driven decisions. IBM Cognos Analytics gives every user — whether data scientist, business analyst or non-IT specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about your data with anyone in your organization with IBM Cognos Analytics.

Transform product data management with OneTimePIM, the ultimate source for centralised, enriched information. One of the best PIM software solutions, it prioritises efficiency and innovation for streamlined processes. Benefit from cutting-edge features, including a free, built-in AI assistant. This assists in enriching product data comprehensively and elevating data management. The AI assistant can also create captions. Ensure seamless data distribution with e-commerce connectors. OneTimePIM integrates effortlessly with Shopify, WooCommerce, Magento, and ERP systems for holistic business operations. Our comprehensive package includes free setup, training, and dedicated support, fostering lasting client relationships through exceptional service. Experience efficiency with features like an advanced media manager, automated datasheets, and a unique spreadsheet view of your product data. Choose OneTimePIM for an innovative, flexible approach to product information management.