Darts vs. TrafficGuard Comparison


Darts	TrafficGuard	+	+
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About Darts automates the campaign management of PPC advertising and social networks and allows to the evaluation of the results of campaigns. We came out to create Darts with experience in PPC advertising since 2005, after confidence from hundreds of customers and spending tens of million dollars. All settings that we make in systems we check manually, but before we did them all by our own hands until became too much settings. In the fall of 2009 we have automated bid management model. In spring 2010 we have launched our first automated PPC campaigns. We realized that there are many companies that do have not enough time and have no time to accumulate an experience, but only need the result, that we will be glad to share. For many years we are working to make the Internet better and we are happy when it happens before our eyes.		About Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies seeking a solution to automate the campaign management of PPC advertising and social networks		Audience TrafficGuard is for advertisers and agencies who want every dollar of ad spend to reach real people, not bots, fraud, or wasted clicks. From SMBs to global enterprise performance teams, TrafficGuard protects Google Ads, mobile, affiliate, and social campaigns so your budget drives genuine engagement and real returns.
Support Phone Support Not Supported 24/7 Live Support Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Supported		Pricing $49 Start with a 30-day free trial in detection mode, at no charge, and see exactly how much invalid traffic is hitting your campaigns before you commit. Paid protection starts at $49/month on the Shield plan for Google Search spend up to $30k/month. Above $30k, or if you need multi-channel protection or manage multiple brands and client accounts, the Scale plan is tailored to you. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software		Reviews/Ratings Overall 4.9 / 5 ease 4.6 / 5 features 4.6 / 5 design 4.7 / 5 support 4.5 / 5 Read all reviews
		Pros from Real Users Pros Ease of use and efficiency, charts and filters in place, the most interesting part for us is the click report. The pricing model seems very fair, 2% of Ad spend and when the system saves me 10% of Ad spend from wasted clicks it's a no-brainer. It recognises and blocks fraudulent PPC clicks to save me money on my Google PPC campaigns. Highly recommend. It has easy to access dashboard and a live tracking ability to track immediately. It is fast and reliable. Great free intro to invalid click reporting. Brilliant for small to medium sized businesses. Great customer support and technical help. A lot cheaper than others on the market with great features too. Easy to so setup and clear UX. They're members of IAB and this means something in the advertising field. Most of the services are free Affordable PPC fraud IP prevention Overall Preferred Tool Effective & Efficient It is best for those who are running Google ads and facing invalid clicks by competitors, it stops fake clicks and does not allow fake clicks to ruin your budget. the most important thing is that it works and is effective, although my budget is not that impressive yet. Can see where fake clicks are coming from and which location and the total amount of PPC budget you are using on these.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Darts Founded: 2013 Russian Federation dartsplatform.com		Company Information TrafficGuard Founded: 2015 Perth, Australia www.trafficguard.ai
Alternatives BidX		Alternatives CHEQ Essentials CHEQ
Marin Software		Clixtell
PPC BidMax Apex Pacific		Fraud Blocker
Sugar Market SugarCRM		Adsafee
Kochava View All		ClickCease CHEQ Essentials View All
Categories Campaign Management Supported Web Analytics Supported		Categories Ad Fraud Detection Supported Click Fraud Supported Marketing Analytics Supported Mobile App Analytics Supported Threat Intelligence Supported Web Analytics Supported
Show More Features Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Supported Lead Management Not Supported Multi-Campaign Supported		Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features Click Fraud Features Account Alerts Supported Activity Monitoring Supported IP Address Monitoring Supported IP Blocking Supported Keyword Tracking Supported Refund Management Supported Risk Assessment Supported Time on Site Tracking Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Not Supported Uninstall Tracking Not Supported
Integrations Adjust Not Supported Affise Not Supported AppsFlyer Not Supported Kochava Not Supported Partnerize Not Supported Segment Not Supported Shopify Not Supported Singular Not Supported TUNE Not Supported WordPress Not Supported		Integrations Adjust Supported Affise Supported AppsFlyer Supported Kochava Supported Partnerize Supported Segment Supported Shopify Supported Singular Supported TUNE Supported WordPress Supported View All 10 Integrations
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