Cruva

Cruva

Surgify
+
+

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About

Cruva is a web-based influencer and affiliate marketing platform for brands and agencies working with TikTok Shop creators. It helps teams discover and recruit creators, manage outreach and campaign workflows, coordinate product seeding and collaborations, and track creator content, sales, and commissions. Cruva connects with commerce and advertising accounts so teams can review performance and manage creator campaigns alongside their storefront activity. Its workspace includes campaign and creator management, reporting dashboards, and AI-assisted workflows for planning and operating partnerships. Brands can use the platform to organize creator relationships from initial discovery through campaign execution and performance review, while creators can participate through Cruva’s separate creator-facing tools.

About

GRIN is the all-in-one content creator management platform helping companies build more valuable brands through the power of creator partnerships. From affiliate and influencer marketing to athlete endorsement, product gifting, and ROI tracking, our software handles it all. We believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform allows your brand to connect directly with your creator prospects and manage creator relationships to scale. GRIN is the only creator management platform that provides a comprehensive reporting dashboard, a custom report builder and gives you the most detailed analytics on your creator programs from the campaign level down to the individual creator level.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Brands and agencies running creator and affiliate campaigns, particularly on TikTok Shop.

Audience

Brands and agencies that run influencer marketing campaigns

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$199/month
The Basic plan is $199 per month. Six-month billing is discounted by 10%, and annual billing is discounted by 20%. Higher-tier plans and custom Enterprise pricing are also available. A 14-day free trial is offered.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.3 / 5
features 4.7 / 5
design 4.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • User friendly. Diverse options of integration with ecomm. Easy communication. Creator search allows more doors opened to new relationships.
  • GRIN is so innovative! On top of all of the amazing organizational features they are constantly unrolling new things (and the competition is definitely not). GRIN takes so much of the busy work out of creator management and tracking so you can focus on growth.
  • So much to love! Huge creator database, creator search, report builder, email templates + sequences, all the new integrations such as Klaviyo, (branded email templates!) DocuSign integration. Product proposals and easily full-filling product submissions through GRIN. Easy to manage campaigns and activations. Being able to create multiple links for creators!

Cons

  • Overwhelming takes a bit to get used to when first using with all the features.
  • After a year and a half of use I really have no complaints. Every issue I have had has been resolved either with a new product roll out, our CSM's help, or through another GRIN support channel.
  • That GRIN doesn't track subscription orders... YET!

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Surgify
Founded: 2024
United States
www.cruva.com

Company Information

GRIN
Founded: 2014
United States
grin.co

Alternatives

Alternatives

Cheerful AI

Cheerful AI

Nuts and Bolts AI, Inc. (Cheerful AI)
Club

Club

Club (formerly Brandbassador)

Categories

Categories

Affiliate Supported
Brand Management Supported
Creator Economy Supported
Customer Advocacy Supported

Influencer Marketing Features

Campaign Management Supported
CRM Supported
Faceted Search / Filtering Supported
Influencer Discovery Supported
Payment Tracking Supported
ROI Tracking Supported
Social Media Monitoring Supported

Affiliate Features

Affiliate Management Not Supported
Affiliate Tracking Supported
Banner Management Not Supported
Commission Management Supported
Contest Management Not Supported
Coupon Management Not Supported
Email / Newsletter Communication Not Supported
Fraud Detection Not Supported
Multi Level Marketing (MLM) Not Supported
Multi-Language Not Supported
Social Sharing Not Supported

Customer Advocacy Features

Advocate Management Not Supported
Campaign Management Supported
Communication Management Supported
Community Management Not Supported
Gamification Not Supported
Referral Tracking Not Supported
Reporting/Analytics Supported
Rewards Program Not Supported
Social Engagement Not Supported

Integrations

Shopify Supported
5X Not Supported
Amazon Supported
Canopy Not Supported
Claude Supported
Dropbox Not Supported
GOPWA Not Supported
Google Chrome Not Supported
Instagram Not Supported
Meta Ads Supported
Microsoft 365 Not Supported
Microsoft Excel Not Supported
Microsoft Outlook Not Supported
Salesforce Agentforce Commerce Not Supported
Shopify Plus Not Supported
Slack Not Supported
TikTok Not Supported
TikTok Shop Supported
WooCommerce Not Supported
YouTube Not Supported

Integrations

Shopify Supported
5X Supported
Amazon Not Supported
Canopy Supported
Claude Not Supported
Dropbox Supported
GOPWA Supported
Google Chrome Supported
Instagram Supported
Meta Ads Not Supported
Microsoft 365 Supported
Microsoft Excel Supported
Microsoft Outlook Supported
Salesforce Agentforce Commerce Supported
Shopify Plus Supported
Slack Supported
TikTok Supported
TikTok Shop Not Supported
WooCommerce Supported
YouTube Supported
Claim Cruva and update features and information
Claim Cruva and update features and information
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Claim GRIN and update features and information