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About

Ipsos works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands. Creative|Spark is a Creative Assessment solution that fuels the creative process by helping advertisers and agencies to quickly learn, evaluate and optimize creative, to power brand growth. Now available in Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, United Kingdom and United States, and coming soon, additional deployment in more markets. Creative|Spark helps to evaluate the power of your creative to capture and retain Branded Attention and influence short and long term brand effects, by measuring a unique combination of thoughts, residual feelings and immediate emotions, underpinned by sales validated metrics. Action-based reporting is available in as little as 24 hours.

About

Everyone benefits from data-driven knowledge, whether you’re conducting market research, polling, academic studies or seeking to better understand your advertising campaigns and brand lift. Lucid delivers powerful answers, inspired by the sentiments of real people. The Lucid Marketplace makes it all possible. With a direct connection to the world’s most trusted sample providers, Lucid users can reach millions of survey respondents. Agencies, brands, firms, and many other organizations use the Lucid Marketplace to conduct market research. Find out how your campaigns are performing. Determine how your creative and placement are impacting your brand lift. Learn how your target audience is responding to your ads and make adjustments as needed. Reach online audiences to participate in your research. Lucid’s flexible solutions allow you to easily reach survey respondents within targeted demographics. Data from our Marketplace is also eligible for IRB approval.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Leading brands and creative agencies in need of a creative assessment solution to quickly learn, evaluate and optimize creative

Audience

Agencies, brands, firms, and organizations looking for a marketplace platform to optimize market research and get business insights

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$5,900
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • The ability to scale is fantastic and the tool is a lot easier to use than its competitors. It took a few minutes to understand how to using the basic functionalities.

Cons

  • When you first start with the platform it may be slightly overwhelming to some users with all of the functionalities. A quick 3-4 minute video that gives a baseline understanding of the tool would be great. I'm aware they have a lot of training videos, but maybe having a mandatory initial one vs the 6 or 7 hints/tips would be more useful. Another minor critique is when you're an actual cell/box, the only way to exit the view and start using shapes and other tools is by clicking ESQ which is hard to tell since it's highlighted in grey.

Training

Documentation Not Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Ipsos
Founded: 1975
France
www.ipsos.digital/creative-spark

Company Information

Lucid
Founded: 2010
United States
luc.id/

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Categories

Market Research Supported

Categories

Market Research Supported
Survey Supported

Integrations

Dropbox Dash Not Supported
Grok Bot Not Supported
Indent Not Supported
Motileo Not Supported
Nango Not Supported
Resmo Not Supported
Truto Not Supported
Workona Not Supported

Integrations

Dropbox Dash Supported
Grok Bot Supported
Indent Supported
Motileo Supported
Nango Supported
Resmo Supported
Truto Supported
Workona Supported
Claim Creative|Spark and update features and information
Claim Creative|Spark and update features and information
Claim Lucid and update features and information
Claim Lucid and update features and information