Robyn

Robyn

Meta
+
+

Related Products

  • Banker's Dashboard
    6 Ratings
    Visit Website
  • TrueLoyal
    241 Ratings
    Visit Website
  • Borealis
    11 Ratings
    Visit Website
  • MikMak
    84 Ratings
    Visit Website
  • RallyFuel
    1 Rating
    Visit Website
  • Quick Consols
    49 Ratings
    Visit Website
  • Extole
    67 Ratings
    Visit Website
  • FinOpsly
    3 Ratings
    Visit Website
  • Apify
    1,051 Ratings
    Visit Website
  • Nectar
    8,785 Ratings
    Visit Website

About

At Crealytics, challenging the status quo isn’t a tired cliché. It’s a key tenet of our company values. We help brands and retailers to activate their customer data. As a result, they master their paid media performance and acquire more new, loyal customers. Through performance advertising and marketplace solutions, we service over 60 eCommerce brands – including ASOS, Urban Outfitters and Foot Locker. Increase performance through improved measurement and data activation. Optimize biddable media to CLV master incrementality testing enhance marketplace offerings. Maximize brand relationships with smarter sponsored product Ads, build custom private marketplaces, integrate search, PLA & display programs, leverage dedicated sales support. Pinpoint customer values rely on precise calculations. We measure the exact value of every customer engagement, and then determine their contributed value after returns. Finally, we add a predicted lifetime value to their order margin.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Data activated performance advertising for brands and retailers

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

Free
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Crealytics
Founded: 2008
Germany
crealytics.com

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Alternatives

Alternatives

Categories

Categories

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Pixel

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Pixel
Claim Crealytics and update features and information
Claim Crealytics and update features and information
Claim Robyn and update features and information
Claim Robyn and update features and information