GPS EnterpriseAnalytic Partners
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About
At Crealytics, challenging the status quo isn’t a tired cliché. It’s a key tenet of our company values. We help brands and retailers to activate their customer data. As a result, they master their paid media performance and acquire more new, loyal customers. Through performance advertising and marketplace solutions, we service over 60 eCommerce brands – including ASOS, Urban Outfitters and Foot Locker. Increase performance through improved measurement and data activation. Optimize biddable media to CLV master incrementality testing enhance marketplace offerings. Maximize brand relationships with smarter sponsored product Ads, build custom private marketplaces, integrate search, PLA & display programs, leverage dedicated sales support. Pinpoint customer values rely on precise calculations. We measure the exact value of every customer engagement, and then determine their contributed value after returns. Finally, we add a predicted lifetime value to their order margin.
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About
Analytic Partners delivers a unified commercial analytics platform, GPS Enterprise (GPS‑E), that integrates marketing, sales, financial, operational, and external data to produce a holistic, actionable view of business performance. It uses a proprietary intelligence layer called ROI Genome, drawing on over 25 years of cross-industry data and analytics experience to reveal the true drivers behind growth and to uncover revenue opportunities beyond marketing. With GPS-E, companies can build always-on, adaptive models that go beyond traditional Marketing Mix Modeling (MMM) by incorporating non-marketing variables such as competitive actions, customer trends, macroeconomic factors, and operational inputs, recognizing that a large portion of growth often comes from outside just advertising spend. It features streamlined data orchestration via a module called ADAPTA to automate data ingestion, validation, and standardization across agencies and business units.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Data activated performance advertising for brands and retailers
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Audience
Companies, enterprise marketers, analysts, and finance teams seeking a solution to measure and optimize marketing, operations, and financial performance
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCrealytics
Founded: 2008
Germany
crealytics.com
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Company InformationAnalytic Partners
Founded: 2000
United States
analyticpartners.com/platform/
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Integrations
No info available.
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Integrations
No info available.
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