sMMMart AI

sMMMart AI

Salestube
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About

Cost Center is a BI automation and analytics platform built specifically for mobile game and app publishers to unify, analyze, optimize, and automate user acquisition (UA) and growth decisions at scale by aggregating performance data from ads, attribution, mediation, and analytics sources into a single dashboard. It offers cross-channel UA analytics to compare campaigns, bid automation to adjust spend for ROAS and KPI goals, mobile attribution tracking to follow user journeys from install to revenue, creative management for ad assets, game and subscription analytics, big data insights, and LTV/ROAS prediction models that forecast lifetime value and profitability with historical data. It connects with major ad networks and measurement tools to eliminate manual data consolidation and repetitive tasks, supports real-time collaboration across UA, product, and creative teams, and provides actionable insights and alerts to optimize campaigns, player engagement, and game design.

About

sMMMart AI is a next-generation marketing optimization tool built on Google Cloud Platform that leverages continuous Bayesian modelling to deliver results as often as weekly. It automates data ingestion via proprietary connectors, uses the lightweight_mmm library for multi-level marketing mix modelling, and visualizes insights in Looker Studio. Unlike traditional modelling approaches, sMMMart AI analyzes full-funnel contributions across campaigns and channels (e.g., media spend, pricing, promotions, seasonality), uses Bayesian techniques to improve prediction accuracy, and supports scenario planning to simulate budget allocations and forecast outcomes. It also maintains resilience to evolving data privacy regulations by relying on aggregate econometric modelling rather than individual user-level tracking, and helps marketing teams move beyond last-click attribution by exposing channel synergies, tactical creative-level impact, and strategic optimization across the entire ecosystem.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Mobile game and app publishers and UA teams looking for a tool to optimize and scale user acquisition, creative performance, and monetization strategies

Audience

Marketing strategists and media planners seeking a solution providing insight and optimization across multi-channel marketing investments

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Cost Center
Founded: 2020
Australia
www.costcenter.net

Company Information

Salestube
Founded: 2016
Poland
salestube.tech/smmmart-ai

Alternatives

Alternatives

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OptiMine Insight

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Categories

Categories

Integrations

Google Cloud Platform

Integrations

Google Cloud Platform
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