Confiant vs. Improvely Comparison


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Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level. 57 Ratings Visit Website TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. 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Our unified solutions: comprehensive screening for smoother onboarding & improved compliance, continuous monitoring to proactively identify new threats, & precision fraud detection across channels and payment types. With dozens of data integrations and advanced analytics, you'll dramatically reduce false positives while gaining unmatched visibility. And, with no-code/low-code integration, our solution scales effortlessly as you grow. The results speak volumes: Leading payments companies, financial institutions, innovative fintechs, and commerce brands trust us worldwide—and they're seeing dramatic results: 80% reduction in fraud losses and 97% fewer false positives. Request your demo today and discover Fraudnet. 56 Ratings Visit Website Criminal IP Criminal IP is a cyber threat intelligence solution that provides decision-ready threat intelligence, and attack surface management solutions to security teams worldwide. By continuously scanning the global internet, Criminal IP aggregates and contextualizes threat signals across IPs, domains, URLs, and attack infrastructure, covering malicious indicators, known vulnerabilities, exposed assets, and attacker behavior. Criminal IP's mission is to give organizations real visibility into their cyber landscape and accelerate threat detection and response by delivering the intelligence needed to outsmart attackers. 457 Ratings Visit Website NINJIO NINJIO lowers human-based cybersecurity risk through engaging training, personalized testing, and insightful reporting. Our multi-pronged approach to training focuses on the latest attack vectors to build employee knowledge and the behavioral science behind human engineering to sharpen users’ intuition. The proprietary NINJIO Risk Algorithm™ identifies users’ social engineering vulnerabilities based on phishing simulation data and informs content delivery to provide a personalized experience that changes individual behavior. With NINJIO you get: - NINJIO AWARE attack vector-based training that engages viewers with Hollywood style, micro learning episodes based on real hacks. - NINJIO PHISH3D simulated phishing identifies the specific social engineering tricks most likely to fool users in your organization. - NINJIO SENSE is our new behavioral science-based training course that shows employees what it “feels like” when hackers are trying to manipulate them. 416 Ratings Visit Website Criminal IP ASM Criminal IP ASM delivers a threat intelligence-powered approach to attack surface management by combining continuous asset discovery with deep threat analysis across IPs, domains, OSINT, and associated infrastructure. 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Trusted by over 1,000 organizations and MSPs worldwide, Josys turns identity from the fastest-growing attack surface into an autonomously governed advantage. For more information, visit josys.com. 263 Ratings Visit Website ESET PROTECT Advanced ESET Protect Advanced is a comprehensive cybersecurity solution designed for businesses of all sizes. It offers advanced endpoint protection against ransomware, zero-day threats, and sophisticated attacks with ESET LiveSense technology. It includes full disk encryption for legal compliance and data protection. The solution features proactive cloud-based threat defense using adaptive scanning, machine learning, cloud sandboxing, and behavioral analysis to prevent new threats. Mobile threat defense secures Android and iOS devices with anti-malware, anti-theft, and mobile device management. It also provides cloud app protection, mail server security, and vulnerability and patch management. 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About Confiant is the cybersecurity leader in detecting and stopping Malvertising attacks. Having built hundreds of integrations directly into the web’s ad tech infrastructure, Confiant has unparalleled visibility to the malware, scams, and fraud serving through ads today. Leveraging our security expertise, we deliver complete control over ads for publishers and ad platforms via standard industry integrations, and for mobile app publishers (through SDK integration). Also remediating quality issues, privacy violations, and mis-categorized ads. In publishing the industry’s leading ad quality benchmark report and mapping the threat actors that use ads-as-an-attack-vector at our Malvertising Attack Matrix, Confiant is leading the charge in protecting users from criminals hijacking the ad tech supply chain. Trusted by customers like Microsoft, Paramount, and Magnite - we keep the Internet safe for everyone.	About Track, test and optimize your online marketing. Join over 7,000 marketers using Improvely to track results and detect fraud. Improvely identifies the source of every signup and sale, whether it's from a marketing campaign or any other channel. Our monitoring systems inspect every click for signs of suspicious activity. Get alerted to potential click fraud instantly, then take action to protect your advertising budget. Improvely shows you the real people using your site with an automatically created activity profile for each visitor. Get to know your most valuable customers so you can find more of them. Work alone, with a team, or with your clients, Improvely has team logins, custom-branded client reports, export tools and everything else your organization needs. See the paths users take to conversion and identify the points where lost sales dropped off. Funnel reports show how users flow through multiple steps on your website.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Publishers, SSP and DSP ad platforms that want to protect their ads from malvertising, malware, redirects, low quality and bad ads.	Audience Marketers looking for a software solution to track, test and optimize their online marketing
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Contact for quote. Free Version Not Supported Free Trial Supported	Pricing $29 per month Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Confiant takes the surgical approach whereas so many others go with a blunt object. They try so hard to avoid false positives and false negatives and hone in on the offending issue with laser precision. The end result is we are able to keep as many good impressions as possible - or even recapture that impression that it completely justifies the cost of working with them compared to their competition. Cons Confiant is slightly more expensive then their competition, but our experience has been that "you get what you pay for"
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Confiant Founded: 2013 United States www.confiant.com	Company Information Awio Web Services United States www.improvely.com
Alternatives Escalated	Alternatives AnyTrack AnyTrack Analytics
Kaminari Ad	FraudScore
Fraudlogix	Fraudlogix
ImpersonAlly	fraud0
Human Defense Platform HUMAN View All	ClickCease CHEQ Essentials View All
Categories Ad Fraud Detection Supported Click Fraud Supported Display Advertising Supported	Categories Ad Fraud Detection Supported Click Fraud Supported Conversion Tracking Supported
Click Fraud Features Account Alerts Supported Activity Monitoring Supported IP Address Monitoring Supported IP Blocking Supported Keyword Tracking Not Supported Refund Management Not Supported Risk Assessment Supported Time on Site Tracking Not Supported	Click Fraud Features Account Alerts Not Supported Activity Monitoring Supported IP Address Monitoring Supported IP Blocking Supported Keyword Tracking Not Supported Refund Management Supported Risk Assessment Not Supported Time on Site Tracking Supported
Integrations AdRoll Not Supported Amazon API Gateway Supported Amazon Ads Supported Bing Not Supported Facebook Ads Not Supported Google Not Supported Google Ad Manager Supported Google AdMob Not Supported Insticator Supported MediaMath Supported Meta Ads Not Supported Microsoft Excel Not Supported Prebid Supported PubMatic Supported Raptive Supported Taboola Not Supported Vuukle Supported X (Twitter) Not Supported Show More Integrations View All 10 Integrations	Integrations AdRoll Supported Amazon API Gateway Not Supported Amazon Ads Not Supported Bing Supported Facebook Ads Supported Google Supported Google Ad Manager Not Supported Google AdMob Supported Insticator Not Supported MediaMath Not Supported Meta Ads Supported Microsoft Excel Supported Prebid Not Supported PubMatic Not Supported Raptive Not Supported Taboola Supported Vuukle Not Supported X (Twitter) Supported Show More Integrations View All 9 Integrations
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