Competitive Compass

Competitive Compass

My Telescope
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About

Start measuring the long and short of marketing communications effectiveness in comparison to your competitors. The first and last step to any successful marketing communication strategy starts here. Our AI-based technology works its magic and gives you a brand overview within 72 hours. Use this overview as your first step into your marketing communications strategy or why not in a meeting with a client in order to show off your data savviness. Together with marketing academia and over 100 years of combined marketing experience we have developed our key indicators of measuring the true effectiveness of marketing. Tracking brands over time leads to increased transparency of marketing ROI and becomes a guide to better strategic decisions by indicating when your brand is strong, what is driving success and what is lacking. Track your brand compared to up to 4 competitors.

About

The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Listen to the voice of your customers, improve the experience gap, increase loyalty and sales. With Qualtrics Customer XM, you get the power of the latest listening engine technology, business intelligence with predictive analytics, and all the actionable capabilities for timely closure. In this way, you will gain a holistic understanding of your customers' experience and take appropriate actions that result in significant impact.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketers who want competitive intelligence

Audience

Marketing and brand researchers, academic researchers and, and businesses across a wide range of industries--from automotive, media, retail, travel and hospitality, and B2B

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$79 per user per month
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.6 / 5
ease 4.1 / 5
features 4.9 / 5
design 4.9 / 5
support 4.7 / 5

Pros & Cons from Real Users

Pros

  • Its interface makes survey design easy with a drag-and-drop builder, a library of question types and templates, and a tool called ExpertReview that provides feedback and suggestions on survey quality and methodology. It is flexible and scalable that can handle any type of research project, from simple surveys to complex experiments. It also supports various distribution channels such as email, SMS, web, mobile app, QR code, etc. It has a robust and intelligent analytics engine that can process large amounts of data and deliver real-time insights. It also has features like Stats iQ and Text iQ that use artificial intelligence and machine learning to perform statistical analysis and text analysis on survey responses. It has a complete action system that allows users to take action on the information they collect. It also has integrations with other platforms and applications, such as Salesforce, Tableau, Slack, etc., which allow users to automate workflows and share data across the organization. The security is of a high level which has a compliance and governance that guarantees the protection and privacy of the data.
  • + It has a large number of types of questions which I can delve into quite deeply when it comes to researching the market. Also, that I can create custom questions with input parameters which I can give when creating a survey. With the large number of question types I have been able to ask questions within questions depending on the answers, something like having branching questions. This gave me a better result in what I was looking for when setting up a survey. + I usually run into a lot of problems creating a survey because I can't find certain solutions for market research, so most of the time I've been able to contact Qualtrics support and have always gotten good answers on the solution I've been looking for. Also during the implementation of this platform I have received great support from Qualtrics by providing me with all the optimization ideas to take advantage of each survey created and not have to go through a double process of surveys due to lack of planning. + It has a qualification system in order to better refine the group to which market research is being carried out and not stain the results with respondents who are not related to the research being carried out. It has been useful to me because previously I used another platform which did not have a rating system and had incomplete answers or with distorted information, causing bad decisions to be made based on the responses of the surveys. Now with Core XM I have had clearer answers and the results have been polished by being able to address specific users to what I am looking for, now my decisions are clearer and more precise within my company when applying a solution with the results obtained. + The mobile application is very complete and allows you to create surveys similar to how it is done in the web version. I like that they have dedicated themselves very well to the mobile application since generally platforms like this only show results in their applications and the creation of surveys is very basic, however, with Core XM it is very different since I do not need to sit at my computer for survey creation. Likewise, being able to see the results in real time is not much of a problem and it also performs well regardless of the amount of data that is coming from the results.
  • The survey design for Qualtrics allows for a vast array of survey creation. I use this for all sorts of surveys from assessment to program applications to availability for staff. It is a huge software with several ways to use it. There is also a great online presence with help to use the software and make it usable for any person.
  • º What I like most about this platform is the ability to have conditional questions, which depending on the answers of the respondents, these are broken down or not in case they need to be answered or simply do not appear if they are not applied. It's very helpful as I don't have to send out separate surveys or create surveys on top of surveys in case I answer one or the other. º The way in which I can generate a survey from templates is simply useful, besides that I can add questions that are already established in a general way with their respective or supposed possible answers in case it is for normal selection, by menus or selection multiple. This helps me to create surveys since I can save time when creating a flash survey to obtain market data that I need at that precise moment. º It has been useful and practical for me to be able to create surveys within this platform since with just drag and drop I can add elements that I want to be in my basket to be able to create the questions, I can add from text input, numbers, names, multiple selection , menus, among others. Thus being able to have the freedom to create practically any survey with the style and format that I want. º I can work collaboratively with others, being able to add more users to my main account to have all the company surveys that my work team has done in one place. In addition, since everything on this platform is managed in the cloud, there is no risk of data loss, so I am calm when I do not have to depend on home servers, but everything is within the Qualtrics cloud. º JavaScript customization is convenient as I can include features that are not available in Qualtrics and that I need. This gives me the possibility of being able to take the survey even further than normal and that they are not just simple questions, but I can add more dynamism to the questions by placing more elements that allow the respondent not to leave before time.
  • There's a slight learning curve, but once you get how to use it, it's really easy to set up a survey and get the exact kind of data you want. Taking a survey is also easy, so kids won't have any issues with completing one.

Cons

  • For some users, especially small businesses or people who don't need all the features and capabilities of the platform, it can be expensive. Pricing plans are based on number of responses, users, features, and support levels. The learning curve can be steep for some users, especially those who are new to online research or want to use some of the more advanced features and customization options. The platform can be overwhelming or confusing at first and may require additional training or support. It annoys me to have some limitations or drawbacks in terms of functionality or usability. For example, some users reported issues with the survey format, question logic, data export, dashboard layout, customer service response time, etc.
  • This platform is very professional and I don't have many negative points that impair the daily and correct use of Core XM; This platform has worked very well and has been very useful in real estate market research. There are few things that I can say as negative points and they are the following: - There are not very good survey templates in Qualtrics, they are very basic, so most of the surveys I have done with this platform have been based on trial and error since not all models work very well when making a survey. market research or simply seek an opinion. Despite the fact that they offer a Demonstration, very little can be measured if there are no predefined surveys that measure the reach of this platform at the time of purchasing the service as an end user. So if they designed more templates to be able to take advantage of the Demos that this platform offers before acquiring Core XM, it would be good for companies that think about acquiring the services of this platform. - It is necessary to have a staff that knows the correct handling of this platform to obtain the best results. It is one thing to raise the questions with your work team and another thing is to have the most optimized questions and not to get into a loop which could damage the market results. When wanting to acquire Core XM services, I recommend having trained personnel who have already had experience using this platform in creating surveys, since the way in which surveys are created within this platform is very formal.
  • Simply, it is complicated to learn. It is not necessarily user friendly without external guides open as well, but once you learn it it is great. The only issue I regularly have is the loading time for data and results. It almost always has a slight delay, but is more annoying than prohibitive.
  • º I would like to have better ways to export the data obtained such as Excel or more formats which it is possible to know how to handle easily. This would allow me to work more comfortably without having to try to understand all the messy information that Qualtrics shows me when exporting the data that I need. º The price is far out of reach for small businesses, this is a bit disappointing because despite the fact that this platform is one of the best to carry out surveys with excellent quality and with the best reputation in the market, it is out of the range of many companies since apparently it only focuses on a larger market such as large companies. º It takes time to be able to load all the surveys carried out and tabulate them, sometimes I have to load the page several times to get the results because it takes time to obtain that data. I would like them to increase the response time more when it comes to obtaining the surveys, thus optimizing the time more when wanting to have the data at once. º A report section is missing in general, so having a more perspective implies with the summaries of the results of the surveys and not having to open them one by one wasting my time by not having a panel or tab only for that section. It would also be useful to be able to create or generate my own reports with the data obtained, to have more control and customization when wanting to have reports based on the information I need. º The documentation is practically useless, with no example or practically none. It was hard to struggle with the implementation because when I wanted to understand certain features I didn't get a quick response from support and when I went through the technical documentation it was practically the same as when I had the same doubt about a problem I had. It would be better if, as well as improving the interface, they also improve the ability to make it easier for the user to use their platform so that they don't feel they lack a guide, as happened to me at the time.
  • As mentioned, there is a slight learning curve. You need to get the hang of how to use it. I'd do a few test surveys to really get a feel for how it works.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

My Telescope
Founded: 2018
Sweden
www.mytelescope.io

Company Information

Qualtrics
Founded: 2002
United States
www.qualtrics.com

Alternatives

Alternatives

Brandmaven

Brandmaven

Brandmaven, Inc.

Categories

Categories

Competitive Intelligence Features

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Market Research Features

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Competitive Intelligence Features

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Market Research Features

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

AB Testing Features

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Product Management Features

Collaboration
Feedback Collection
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Release Management
Requirements Management
Resource Management
Workflow Management

Qualitative Data Analysis Features

Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis

Survey Features

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Integrations

Adobe Experience Cloud
Adobe Marketo Engage
Chattermill
CleverX
Datagame
EvaluationsHub
Freshdesk
Microsoft Dynamics 365 Business Central
Nango
Pendo
Press'nXPress
QEval
Rippling
Salesforce
ServiceNow
Teamstack
Vibe.fyi
Voxpopme
Zapier
Zendesk

Integrations

Adobe Experience Cloud
Adobe Marketo Engage
Chattermill
CleverX
Datagame
EvaluationsHub
Freshdesk
Microsoft Dynamics 365 Business Central
Nango
Pendo
Press'nXPress
QEval
Rippling
Salesforce
ServiceNow
Teamstack
Vibe.fyi
Voxpopme
Zapier
Zendesk
Claim Competitive Compass and update features and information
Claim Competitive Compass and update features and information
Claim Qualtrics XM Platform and update features and information
Claim Qualtrics XM Platform and update features and information