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About

Drive brand growth using AI to understand and unlock audience culture. From insight to activation, Codec-identified Tribes enable cross-team remote collaboration and smarter marketing decisions at the speed of culture. Connect global teams and agencies to the Codec platform and put shared audience insight at the heart of brand-building. Codec exists to help brands make sense of the rapidly changing consumer environment, through this unprecedented shift to digital. We’ve spent five years working with the most sophisticated brands in the world, connecting global and local teams across all stages of the marketing workflow to underpin a shared view of their audiences in culture. We believe that brands that connect to culture are brands that grow. Our AI-powered audience insights analyse hundreds of millions of digital content engagements in real-time.

About

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Distributed Teams interested in a global audience intelligence solution

Audience

Advertisers, Publishers, and Brands

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 5.0 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • With Quantcast we can program the buying habits of all our users through our digital marketing system to be able to sell to all interested advertisers of our products. We can also verify the age range and the type of person that visits our website in order to offer the best service and the best product.
  • We use Quantcast to monitor our organization's website, visits and activity, evaluate our marketing campaigns and collect general prospect information to track their activity and interests in order to better serve and experience them. Their reports are excellent and detailed. It is an efficient solution to improve workflow and obtain data / information about the behavior of your sites and applications in real time.

Cons

  • We need to include more details in some Quantcast programming options in order to improve its performance. Sometimes some of the generalizations that it offers us are lacking in data and that makes it very difficult to use the platform.
  • The dynamics of measuring to work with audience trends is very slow when it comes to searching for specific content. The platform does not allow us to share our traffic comparison reports with others, nor does it allow us to do cross-platform analysis.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Codec
Founded: 2015
United Kingdom
www.codec.ai/

Company Information

Quantcast
Founded: 2006
United States
www.quantcast.com

Alternatives

Alternatives

Categories

Categories

Advertising Agency Supported
Media Planning Supported
Reporting Supported
Video Advertising Supported

Audience Intelligence Features

AI / Machine Learning Supported
Audience Segmentation Supported
Competitive Intelligence Supported
Content Tracking Supported
Data Visualization Not Supported
Data-Driven Insights Supported
Filters / Search Supported
Image Recognition Not Supported
Sentiment Analysis Not Supported
Social Listening Not Supported
Social Media Analytics Not Supported
Trend Tracking Not Supported

Advertising Agency Features

Campaign Management Supported
Collaboration Not Supported
Document Management Not Supported
File Sharing Not Supported
Project Management Supported
Task Management Supported
Time Tracking Not Supported

Reporting Features

Customizable Dashboard Not Supported
Data Source Connectors Not Supported
Drag & Drop Not Supported
Drill Down Supported
Email Reports Not Supported
Financial Reports Not Supported
Forecasting Not Supported
Marketing Reports Supported
OLAP Not Supported
Report Export Not Supported
Sales Reports Not Supported
Scheduled / Automated Reports Supported

Video Advertising Features

Ad Optimization Supported
Collaboration Tools Not Supported
Creative Asset Management Supported
Demand-Side Platform (DSP) Supported
Design Ads Supported
Display Advertising Supported
In-App Video Supported
Media Buying Supported
Reporting / Analytics Supported
Social Advertising Not Supported
Supply-Side Platform (SSP) Supported
Video Monetization Not Supported

Integrations

Commanders Act Not Supported
Datahive360 Not Supported
Desktop.com Not Supported
Eyeota Not Supported
Factori Not Supported
FuseCommander Not Supported
Hu-manity.co Privacy Experience Not Supported
Infinity Call Tracking Not Supported
Kleene Not Supported
MINT Not Supported
MarfeelPress Not Supported
Quantcast Measure Not Supported
Stackpile Not Supported
Supermetrics Not Supported
TapClicks Not Supported
The Moneytizer Not Supported
TrustCommander Not Supported
Vidverto Not Supported

Integrations

Commanders Act Supported
Datahive360 Supported
Desktop.com Supported
Eyeota Supported
Factori Supported
FuseCommander Supported
Hu-manity.co Privacy Experience Supported
Infinity Call Tracking Supported
Kleene Supported
MINT Supported
MarfeelPress Supported
Quantcast Measure Supported
Stackpile Supported
Supermetrics Supported
TapClicks Supported
The Moneytizer Supported
TrustCommander Supported
Vidverto Supported
Claim Codec and update features and information
Claim Codec and update features and information
Claim Quantcast and update features and information
Claim Quantcast and update features and information