Related Products
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About
Drive brand growth using AI to understand and unlock audience culture. From insight to activation, Codec-identified Tribes enable cross-team remote collaboration and smarter marketing decisions at the speed of culture. Connect global teams and agencies to the Codec platform and put shared audience insight at the heart of brand-building. Codec exists to help brands make sense of the rapidly changing consumer environment, through this unprecedented shift to digital. We’ve spent five years working with the most sophisticated brands in the world, connecting global and local teams across all stages of the marketing workflow to underpin a shared view of their audiences in culture. We believe that brands that connect to culture are brands that grow. Our AI-powered audience insights analyse hundreds of millions of digital content engagements in real-time.
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About
Overtone is a contextual intelligence platform that analyzes real‑time digital news and media, interpreting content with the depth of a human journalist and the speed and scale of AI. It examines page‑level nuances to surface transparent, signal‑based insights on how stories resonate, why they connect, and how they align with brand values. Serving publishers, advertisers, and PR professionals, Overtone processes over 1.4 billion requests daily, produces thousands of proprietary signals across unlimited languages, and offers controllable, content‑first audience curation that enhances targeting, brand safety, campaign relevance, and revenue, all without reliance on invasive personal data. By enabling media professionals to “see and activate on the stories that matter,” Overtone brings clarity, cultural context, community awareness, and live “culture pulse” signals into existing adtech and content workflows.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Distributed Teams interested in a global audience intelligence solution
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Audience
Media planners, advertisers, and PR teams in search of a solution to improve targeting, campaign resonance, and brand-aligned monetization
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationCodec
Founded: 2015
United Kingdom
www.codec.ai/
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Company InformationOvertone
United States
overtone.ai/platform/
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Integrations
No info available.
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Integrations
No info available.
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