CallTrackingMetrics vs. OptiCall Comparison


CallTrackingMetrics	OptiCall OptiCall Solutions	+	+
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About CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.		About OptiCall is an AI-powered voice intelligence platform designed for telecom providers and contact centers to optimize customer operations. It analyzes 100% of customer conversations using AI to uncover insights, improve service quality, and increase conversion rates. The platform provides real-time agent assistance, offering guidance, next steps, and risk alerts during live calls. It includes automated QA scoring and custom scorecards to replace manual call reviews and ensure consistent evaluation. OptiCall also supports multilingual workflows, enabling teams to analyze and manage conversations across different languages. Its unified system combines analytics, voicebot routing, and operational workflows into a single platform. Overall, OptiCall helps organizations enhance performance, reduce inefficiencies, and gain full visibility into customer interactions.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook		Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Telecom providers, ISPs, and contact center teams seeking AI-driven voice analytics, QA automation, and real-time agent support to improve customer experience and operational performance
Support Phone Support 24/7 Live Support Online		Support Phone Support 24/7 Live Support Online
API Offers API		API Offers API
Screenshots and Videos View more images or videos		Screenshots and Videos No images available
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Free Trial		Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
Training Documentation Webinars Live Online In Person		Training Documentation Webinars Live Online In Person
Company Information CallTrackingMetrics Founded: 2012 United States www.calltrackingmetrics.com		Company Information OptiCall Solutions Founded: 2015 Austria Opticall.solutions
Alternatives Phonexa		Alternatives Vanie.ai
CloudTalk		Convin
CallFinder		Call Optix
Call Center Studio		Creovai
Prodigal Prodigal Technologies View All		QEval Etech Global Services View All
Categories Call Center Call Monitoring Call Recording Call Tracking Contact Center Quality Assurance Conversation Intelligence IVR Marketing Attribution Performance Marketing Softphone Speech Analytics		Categories Conversation Intelligence
Conversation Intelligence Features Account Health Alerts AI Insights Call Analytics Call Recording Call Recording Cloud Storage Call Snippets Call Transcription Call/Meeting Sharing Sales Coaching Topic Tags Topic-Based Analytics Video Conferencing Analytics Win/Loss Analysis Show More Features Call Center Features Blended Call Center Call Logging Call Recording Call Scripting Campaign Management Database Escalation Management Inbound Call Center IVR / Voice Recognition Manual Dialer Outbound Call Center Predictive Dialer Progressive Dialer Queue Management Real-time Chat Reporting/Analytics Call Recording Features Archiving Call Sharing Distributed Call Recording Event Triggered Recording File Transfer Instant Retrieval On-Demand Recording Recording Bookmarking Scheduled Recording Screen Activity Recording Video Call Recording Call Tracking Features Call Log Call Recording Call Routing Caller Identification Campaign Management Conversion Tracking CRM IVR / Voice Recognition Keyword Tracking IVR Features Call Center Call Logging Call Recording Call Routing Multiple Scripts Phone Key Input Survey Management Text to Speech Voice Customization Voice Mail Marketing Attribution Features Attribution Modeling Audience Segmentation Conversion Tracking Cross-Channel Attribution Customer Journey Mapping Multi-Touch Attribution Predictive Analytics ROI Tracking Softphone Features Audio / Video Conferencing Call Logging Call Recording Call Transfer Caller Identification Chat / Messaging Contact Management Fax Management Speech Analytics Features Automatic Transcription Call Center Management Call Recording Customer Experience Management Data Security Natural Language Processing Predictive Analytics Self-Service Search Sentiment Analysis Surveys & Feedback
Integrations Acquisio Adobe Marketo Engage Adobe Marketo Measure AgencyPlatform Constant Contact Lead Gen & CRM Gong Google Analytics HubSpot CRM HubSpot Customer Platform Kissmetrics Liine MeisterTask Microsoft Advertising Optimizely One Stripe Switchbird Unbounce WordPress Zoho CRM Show More Integrations View All 48 Integrations		Integrations Acquisio Adobe Marketo Engage Adobe Marketo Measure AgencyPlatform Constant Contact Lead Gen & CRM Gong Google Analytics HubSpot CRM HubSpot Customer Platform Kissmetrics Liine MeisterTask Microsoft Advertising Optimizely One Stripe Switchbird Unbounce WordPress Zoho CRM Show More Integrations
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