CallRail vs. CallTrackingMetrics Comparison


CallRail	CallTrackingMetrics	+	+
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About CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.		About CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Not Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Small to medium businesses, data driven marketers, sales teams, and more.		Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported		Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported		API Offers API Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $45.00/month Call Tracking - $45/ mo. Marketing Analytics - $95/mo. Conversation Analytics - $95/mo. Analytics Suite - $145/mo. Free Version Not Supported Free Trial Supported		Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros Straightforward call tracking platform for marketing. I used it for a direct mail campaign we were testing into and it was very easy to get a live look at calls made from the postcards. • It integrates many business tools including Slack and Hubspot. • Easy to visualize data and great call intelligence. • Helps to capture and bring business leads. • Powerful reports and lead management platform. We use this for our clients when running ads. It's the best way to easily swap out numbers on your site for tracking ones. Cons I felt like I really needed to go back and make sure I wasn't overpaying. It ended up with me paying 3 months of services that I really didn't need because I didn't carefully check upon signup. • We had an overall positive experience with it. Some people struggle with the concept of how it works but it does wonders.		Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information CallRail Founded: 2011 United States www.callrail.com		Company Information CallTrackingMetrics Founded: 2012 United States www.calltrackingmetrics.com
Alternatives Phonexa		Alternatives Phonexa
CallTrackingMetrics		CloudTalk
800.com		CallFinder
CallSource		Call Center Studio
CloudTalk View All		Call Journey View All
Categories Call Accounting Supported Call Center Infrastructure (CCI) Supported Call Recording Supported Call Tracking Supported Conversation Intelligence Supported Lead Management Supported Marketing Analytics Supported Online Form Builders Supported Revenue Intelligence Supported		Categories Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported
Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Supported Event Triggered Recording Not Supported File Transfer Not Supported Instant Retrieval Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Not Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Not Supported IVR / Voice Recognition Supported Keyword Tracking Supported Show More Features Call Accounting Features By-Extension Reporting Supported Call Duration Supported Call Monitoring Not Supported Call Volume Supported Caller Identification Not Supported Inbound Reporting Supported Outbound Reporting Supported Unattended Call Management Not Supported Who Answered Log Not Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Not Supported Revenue Intelligence Features Actionable Insights Supported Alerts / Notifications Supported Call Scoring Supported Conversation Intelligence Supported CRM Interactions Not Supported Dashboard Supported Email/Message Interactions Not Supported Market Intelligence Not Supported Phone Call Interactions Supported Pipeline Visibility Not Supported Sales Coaching Not Supported Video Call Interactions Not Supported		Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported
Integrations Acquisio Supported Adobe Marketo Engage Supported AgencyPlatform Supported Facebook Supported Gong Supported Google Data Studio Supported HubSpot Customer Platform Supported Kissmetrics Supported Liine Supported Marin Software Supported Mixpanel Supported Nekton.ai Supported Optimizely One Supported Ours Privacy Supported Salesforce Supported Slack Supported Stackreaction Supported Sunwave Supported Wix Supported Zapier Supported Show More Integrations View All 104 Integrations		Integrations Acquisio Supported Adobe Marketo Engage Supported AgencyPlatform Supported Facebook Supported Gong Supported Google Data Studio Supported HubSpot Customer Platform Supported Kissmetrics Supported Liine Supported Marin Software Supported Mixpanel Supported Nekton.ai Supported Optimizely One Supported Ours Privacy Supported Salesforce Supported Slack Supported Stackreaction Supported Sunwave Supported Wix Supported Zapier Supported Show More Integrations View All 48 Integrations
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