CTM vs. LoopMe Comparison


CTM CallTrackingMetrics	LoopMe	+	+
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About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About LoopMe’s advertising platform features Artificial Intelligence and mobile DMP designed to deliver outstanding video campaigns on mobile, desktop and connected TV devices. LoopMe’s award-winning advertising and optimization tools are available through a range of buying methods to facilitate success on your video advertising campaigns. Our platform brings together attribution, AI and analytics to deliver outstanding brand advertising campaigns. Book and plan your video campaigns across mobile, desktop and connected TV, harnessing our data and artificial intelligence optimization tools for outstanding results against your campaign goal. Studies show video is the most impactful advertising format. LoopMe offers the full range of mobile video formats – pre-roll, vertical, native, 360 and award-winning rich media creative – to meet your campaign needs.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Companies searching for an artificial-intelligence brand advertising platform
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 4.0 / 5 ease 4.0 / 5 features 3.0 / 5 design 4.0 / 5 support 4.0 / 5 Read all reviews
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.		Pros & Cons from Real Users Pros LoopMe is an exceptional platform that offers a robust and dynamic approach to mobile advertising. The most impressive feature is its AI-driven optimization, which ensures that campaigns are not only well-targeted but also highly engaging. It uses real-time data and machine learning to make decisions, which has drastically improved campaign performance for our business. The platform's ability to integrate video and rich media into ads adds a lot of creativity and interactivity, making the ad experience more immersive. The reporting tools are top-notch, offering detailed insights into campaign performance with an easy-to-navigate dashboard. Customer support has also been excellent—quick, responsive, and very knowledgeable. Cons While LoopMe offers incredible features, the learning curve can be a bit steep, especially for those unfamiliar with AI-driven platforms. The multitude of features and data options might feel overwhelming at first, and it could take some time to fully grasp how to optimize campaigns effectively. Additionally, while the platform is fantastic for larger enterprises with bigger budgets, it may not be the most cost-effective solution for smaller businesses or those with very limited advertising budgets.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Not Supported Webinars Supported Live Online Not Supported In Person Not Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information LoopMe Founded: 2012 United Kingdom loopme.com
Alternatives Phonexa		Alternatives Eskimi
CloudTalk		Trackier CloudStuff Technology Pvt Ltd
CallFinder		HarmonyAds
JustCall JustCall.io		RevX RevX powered by Affle
Aircall View All		Adzylytics MONTEJ TECH LLP View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories Demand-Side Platforms (DSP) Supported Marketing Attribution Supported Mobile Marketing Supported
Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported
Integrations AgencyAnalytics Supported AgencyPlatform Supported CA Flowdock Supported DenGro Supported Google Ads Supported Google Data Studio Supported Lightning Step Supported Mailchimp Supported Marin Software Supported Microsoft Advertising Supported Nekton.ai Supported Optimizely One Supported Rank Ranger Supported Salesforce Supported Shopify Supported Snapchat Supported Stripe Supported Sunwave Supported Wix Supported Zoho CRM Supported Show More Integrations View All 47 Integrations		Integrations AgencyAnalytics Not Supported AgencyPlatform Not Supported CA Flowdock Not Supported DenGro Not Supported Google Ads Not Supported Google Data Studio Not Supported Lightning Step Not Supported Mailchimp Not Supported Marin Software Not Supported Microsoft Advertising Not Supported Nekton.ai Not Supported Optimizely One Not Supported Rank Ranger Not Supported Salesforce Not Supported Shopify Not Supported Snapchat Not Supported Stripe Not Supported Sunwave Not Supported Wix Not Supported Zoho CRM Not Supported Show More Integrations
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