CTM vs. Limecall Comparison


CTM CallTrackingMetrics	Limecall PurpleRain Technologies	+	+
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About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About Limecall is a Lead generation Software, used to generate and convert inbound leads instantly into qualified sales meetings and sales calls with Click-to-Call, Call Tracking, Voice Automation, and Call Scheduling. Features include the pre-built templates for 1. Capture lead analytics 2. Protect customer privacy 3. Alerts & notifications 4. Personalized IVR 5. Personalized follow-ups 6. Lead Generation 7. Call recording 8. Call center & Inside sales team integration 9. Automated calls/SMS 10. Call Routing Use Cases include 1. Automotive 2. Real Estate 3. Travel 4. Software, IT & Technology 5. Finance & Insurance 6. Travel, Tourism & Aviation 7. SaaS 8. E-Commerce & Retail Integrations - Hubspot CRM, Zapier, Slack, Google Calendar, Google Analytics.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Small to medium sized companies
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing $0 per month Starter - $0 / month Pro - $35 / month Advanced - $75 / month Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 4.6 / 5 ease 4.2 / 5 features 4.8 / 5 design 4.2 / 5 support 4.6 / 5 Read all reviews
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.		Pros & Cons from Real Users Pros I have lead qualification experience with Limecall dashboard. They assist me with filtered leads for my business growth. Key Steps in their services are they are engaged and in the loop. Limecall has more advanced. LimeCall displays are fully used to describe pop-ups to your customers. You can edit and share the text messages, use a dynamic element to explore, or advanced customization editors for the software supports. Here, with this software you can learn more about your lead quality & sales management processes, post the call recovery, and optimize services in simple ways with it. A customizable dashboard service offers me a superior understanding of your calls management with clients, leads generating, and various sales processes. Limecall software lead services identify best fitted customers for the need requirements. I think best optimization placed for user experiences. Started using it for our digital marketing site and love it so far. we had managed to increase conversions by 20%. Cons This Dashboard don't have any type of cons. All of them working well. Lead qualification is given in well formats. No such cons present in the Limecall services. All options works well. N/A. I didn't find any cons in the website. Best lead generating online tool. Does not support outgoing calls. Their native integration with salesforce can be better need a mobile app.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information PurpleRain Technologies Founded: 2010 India limecall.com
Alternatives Phonexa		Alternatives LiveCall
CloudTalk		CallPage
CallFinder		VoicePad Elm Street Technology
JustCall JustCall.io		CallAction
Aircall View All		Pipedrive View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories Lead Generation Supported Real Estate Lead Generation Supported Sales Enablement Supported
Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported		Show More Features Lead Generation Features Contact Discovery Not Supported Contact Import/Export Not Supported Lead Capture Supported Lead Database Integration Not Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Supported Sales Enablement Features Collaboration Not Supported Contact Management Not Supported Content Management Not Supported Document Management Not Supported Goals / Quota Management Not Supported Lead Management Supported Meeting Management Not Supported Performance Management Not Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Not Supported Training Management Not Supported
Integrations Google Analytics Supported HubSpot CRM Supported HubSpot Customer Platform Supported Slack Supported WordPress Supported Zapier Supported Zendesk Supported Adobe Marketo Engage Supported Adobe Marketo Measure Supported AgencyAnalytics Supported CAKE Supported Facebook Supported Freshdesk Not Supported Lightning Step Supported Liine Supported Marin Software Supported MeisterTask Supported Salesforce Supported Stackreaction Supported Wix Supported Show More Integrations View All 47 Integrations		Integrations Google Analytics Supported HubSpot CRM Supported HubSpot Customer Platform Supported Slack Supported WordPress Supported Zapier Supported Zendesk Supported Adobe Marketo Engage Not Supported Adobe Marketo Measure Not Supported AgencyAnalytics Not Supported CAKE Not Supported Facebook Not Supported Freshdesk Supported Lightning Step Not Supported Liine Not Supported Marin Software Not Supported MeisterTask Not Supported Salesforce Not Supported Stackreaction Not Supported Wix Not Supported Show More Integrations View All 10 Integrations
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