CTMCallTrackingMetrics
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About
CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.
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About
Call Optix is an AI-powered sales intelligence & voice analytics platform that transforms customer conversations into revenue insights. It automatically transcribes & analyzes every call with sentiment analysis, and dynamic tagging to reveal trends and surface upsell opportunities.
The AI extracts custom fields specific to your business—check-in dates, policy numbers, vehicle preference etc.
Agent performance scorecards measure call quality and efficiency, giving managers clear visibility into strengths & development areas for targeted coaching. The Business Intelligence Dashboard serves as your real-time command center for calls, talk time, and revenue metrics, while the visual Sales Board & Pipeline Funnel track deals through customizable stages with win/loss rates & conversion data.
From lead capture to deal management with full activity history, Call Optix unifies conversation intelligence and CRM in 1 platform, with AI agents that handle bookings, qualify leads, and follow-ups.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.
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Audience
Sales Managers & Directors, Call Center Managers, VP of Sales, Customer Success Managers, Sales/ Support Agents, SMB Owners, B2B Saas
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Version
Not Supported
Free Trial
Supported
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Pricing
$0.06/minute
Custom Solution. Custom Pricing.
At Call Optix, we believe you shouldn't pay for features you don't use. Because every business has unique communication needs, we don't do "one-size-fits-all" bundles. Instead, we craft a custom plan that scales exactly with your volume.
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Pros from Real UsersPros
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Company InformationCallTrackingMetrics
Founded: 2012
United States
www.ctm.com
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Company InformationCall Optix
Founded: 2023
India
www.calloptix.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Conversation Intelligence Features
Account Health Alerts
Not Supported
AI Insights
Supported
Call Analytics
Supported
Call Recording
Supported
Call Recording Cloud Storage
Supported
Call Snippets
Supported
Call Transcription
Supported
Call/Meeting Sharing
Not Supported
Sales Coaching
Supported
Topic Tags
Not Supported
Topic-Based Analytics
Not Supported
Video Conferencing Analytics
Not Supported
Win/Loss Analysis
Not Supported
Call Center Features
Blended Call Center
Supported
Call Logging
Supported
Call Recording
Supported
Call Scripting
Supported
Campaign Management
Supported
Database
Not Supported
Escalation Management
Supported
Inbound Call Center
Supported
IVR / Voice Recognition
Supported
Manual Dialer
Supported
Outbound Call Center
Supported
Predictive Dialer
Not Supported
Progressive Dialer
Not Supported
Queue Management
Supported
Real-time Chat
Supported
Reporting/Analytics
Supported
Call Recording Features
Archiving
Supported
Call Sharing
Supported
Distributed Call Recording
Not Supported
Event Triggered Recording
Supported
File Transfer
Not Supported
Instant Retrieval
Not Supported
On-Demand Recording
Not Supported
Recording Bookmarking
Not Supported
Scheduled Recording
Not Supported
Screen Activity Recording
Not Supported
Video Call Recording
Not Supported
Call Tracking Features
Call Log
Supported
Call Recording
Supported
Call Routing
Supported
Caller Identification
Supported
Campaign Management
Supported
Conversion Tracking
Supported
CRM
Supported
IVR / Voice Recognition
Supported
Keyword Tracking
Supported
IVR Features
Call Center
Supported
Call Logging
Supported
Call Recording
Supported
Call Routing
Supported
Multiple Scripts
Supported
Phone Key Input
Supported
Survey Management
Not Supported
Text to Speech
Supported
Voice Customization
Supported
Voice Mail
Supported
Marketing Attribution Features
Attribution Modeling
Not Supported
Audience Segmentation
Not Supported
Conversion Tracking
Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Not Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Not Supported
ROI Tracking
Supported
Softphone Features
Audio / Video Conferencing
Supported
Call Logging
Supported
Call Recording
Supported
Call Transfer
Supported
Caller Identification
Supported
Chat / Messaging
Supported
Contact Management
Supported
Fax Management
Supported
Speech Analytics Features
Automatic Transcription
Supported
Call Center Management
Not Supported
Call Recording
Supported
Customer Experience Management
Not Supported
Data Security
Not Supported
Natural Language Processing
Supported
Predictive Analytics
Not Supported
Self-Service Search
Not Supported
Sentiment Analysis
Supported
Surveys & Feedback
Not Supported
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Conversation Intelligence Features
Account Health Alerts
Not Supported
AI Insights
Supported
Call Analytics
Supported
Call Recording
Supported
Call Recording Cloud Storage
Supported
Call Snippets
Supported
Call Transcription
Supported
Call/Meeting Sharing
Supported
Sales Coaching
Supported
Topic Tags
Supported
Topic-Based Analytics
Supported
Video Conferencing Analytics
Supported
Win/Loss Analysis
Supported
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Integrations
HubSpot CRM
Supported
Salesforce
Supported
Zapier
Supported
Zendesk
Supported
Zoho CRM
Supported
Acquisio
Supported
Adobe Marketo Measure
Supported
Constant Contact Lead Gen & CRM
Supported
Dialpad Connect
Not Supported
Gong
Supported
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Integrations
HubSpot CRM
Supported
Salesforce
Supported
Zapier
Supported
Zendesk
Supported
Zoho CRM
Supported
Acquisio
Not Supported
Adobe Marketo Measure
Not Supported
Constant Contact Lead Gen & CRM
Not Supported
Dialpad Connect
Supported
Gong
Not Supported
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